Silverback Strategies
Silverback Strategies
51 – 200 Employees
B2BB2CMarketing
Silverback Strategies is a performance marketing agency that helps B2B and B2C organizations connect marketing activity to measurable business outcomes. Its work spans paid media, organic media, SEO, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The team uses data intelligence to develop actionable insights and provide clear reporting, giving clients a more precise view of how their campaigns contribute to growth beyond surface-level engagement metrics.

Associate Director, Client Services (Remote - United States)

Lead client strategy, retention, and growth for a remote digital marketing agency. Connect paid media performance with business outcomes across a portfolio of major accounts.

Description

  • Act as the strategic lead and trusted advisor for a portfolio of key client relationships
  • Take end-to-end ownership of client health, from understanding business needs and linking marketing results to outcomes to addressing churn risk and expansion opportunities
  • Interpret Google Ads and Meta insights without directly managing campaign builds
  • Collaborate with Paid Media, SEO, Measurement, and Creative teams to translate performance data into compelling client narratives
  • Partner with delivery teams to keep accounts successful for clients and sustainable for Silverback
  • Create integrated marketing strategies tied to client business objectives
  • Evaluate paid media results across Google Ads, Meta Ads, Google Analytics, and client CRMs
  • Examine gaps between platform-reported conversions and CRM pipeline data
  • Strengthen long-term client partnerships through attentive listening and dependable follow-through
  • Track client sentiment and take steps to reduce churn risk
  • Drive portfolio retention and revenue growth
  • Spot upsell and cross-sell possibilities while working with sales on account expansion
  • Guide crisis situations with calm, practical, solutions-focused communication
  • Create rolling three-month plans that balance client performance objectives and margin goals
  • Recover underperforming accounts through process improvements, reset expectations, or revised scopes
  • Refine processes to increase client value, reduce waste, and make work easier for employees
  • Follow marketing industry developments and help clients act on relevant opportunities
  • Convert successful client outcomes into case studies
  • Share a weekly industry insight and informed point of view

Requirements

  • More than seven years of experience in client services, account management, or client strategy
  • At least four years working at a digital or performance marketing agency
  • Prior agency experience is required
  • Fluency in metrics from Google Ads, Meta Ads, Google Analytics, and CRM platforms
  • Ability to reconcile data from multiple sources and determine the underlying story
  • Strong deductive reasoning and root-cause analysis skills
  • Clear, precise, and confident written and verbal communication
  • Ability to explain complex performance findings to CMOs in plain language
  • Ability to write emails that help move delayed decisions forward
  • Self-awareness and willingness to seek feedback
  • Ability to connect campaigns, revenue, portfolio health, and company growth at a strategic level
  • Curiosity about clients' businesses, industries, and changes in marketing
  • Comfort making decisions with incomplete information and adapting as circumstances change
  • Resilience during difficult client situations, shifting priorities, and unfavorable news

Benefits

  • Bonus opportunity
  • Unlimited paid time off
  • Comprehensive health, dental, and vision coverage
  • Virtual team events and a fun, casual, inclusive company culture
  • Company-paid ClassPass membership
  • Twelve weeks of paid parental leave
  • Summer Fridays
  • 401(k) plan with employer matching
  • Generous compensation
  • Support from a smart, enjoyable team
  • Opportunities to learn and accelerate your growth
  • Fully remote work environment

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