Koin
Koin
201 – 500 Employees
FintechSaaSSecurity
Koin is a Brazilian fintech focused on digital payments and fraud prevention for e-commerce merchants. Its products include AI-powered anti-fraud technology, a payment gateway, and Pix parcelado, a buy-now-pay-later option. Koin combines machine learning, configurable rules, real-time transaction monitoring, and fraud recovery strategies to help online businesses improve payment conversion while limiting fraud-related losses. The company operates as a licensed payment institution and correspondent within Brazil’s regulatory framework.

CRM Supervisor, Lifecycle Marketing – Koin (Hybrid, Brazil)

Lead lifecycle marketing, retention, and CRM automation at Koin, a Brazilian payments and BNPL fintech. Turn customer data into experiments that improve engagement and growth.

Description

  • Lead the complete user lifecycle strategy, from onboarding through repurchase, retention, and reactivation
  • Maintain consistency across every customer communication journey
  • Manage, develop, and coach direct reports by setting priorities, reviewing experiments, and maintaining high technical delivery standards
  • Convert behavioral, transactional, and engagement data into strategic decisions
  • Set experimentation priorities and determine channel investment allocation
  • Apply rigorous A/B testing, control-group design, and incrementality analysis
  • Advance the team’s experimentation capabilities and practices
  • Connect CRM strategy and execution with Data Science
  • Use propensity models, scoring, and advanced segmentation to improve communication strategies
  • Present performance results and strategic recommendations to leadership through clear impact metrics

Requirements

  • Proven experience managing, developing, and leading people directly
  • At least three years of CRM or lifecycle marketing experience, preferably in fintech, e-commerce, or marketplace settings
  • Technical ability to query and analyze data with SQL
  • Experience with Power BI or other data visualization platforms
  • Proficiency with Salesforce Marketing Cloud or comparable marketing automation systems
  • Experience applying AI to CRM, including segmentation, personalization, and communication optimization
  • Strong analytical ability to turn behavioral and transactional data into action plans and business strategies
  • Intermediate English proficiency
  • Experience in BNPL or fintech is preferred
  • Knowledge of Databricks or big data environments is preferred
  • Intermediate Spanish proficiency is preferred

Benefits

  • Life insurance
  • Health and dental insurance
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub
  • Work from Anywhere arrangement
  • Discounts on the Decolar.com platform
  • Golden Farma benefits
  • Home office allowance

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