Koin एक ब्राज़ीलियाई फिनटेक कंपनी है, जो ई-कॉमर्स विक्रेताओं के लिए डिजिटल भुगतान और धोखाधड़ी की रोकथाम पर केंद्रित है। इसके उत्पादों में AI-आधारित एंटी-फ्रॉड तकनीक, पेमेंट गेटवे और Pix parcelado शामिल हैं, जो अभी खरीदें और बाद में भुगतान करें विकल्प है। Koin मशीन लर्निंग, अनुकूलन योग्य नियमों, रीयल-टाइम लेनदेन निगरानी और धोखाधड़ी से होने वाले नुकसान की वसूली की रणनीतियों को मिलाकर ऑनलाइन व्यवसायों को भुगतान रूपांतरण बेहतर करने और धोखाधड़ी से जुड़े नुकसान सीमित करने में मदद करती है। कंपनी ब्राज़ील के नियामक ढाँचे के तहत लाइसेंस प्राप्त भुगतान संस्था और अधिकृत प्रतिनिधि के रूप में काम करती है।
CRM Supervisor, Lifecycle Marketing – Koin (Hybrid, Brazil)
Lead lifecycle marketing, retention, and CRM automation at Koin, a Brazilian payments and BNPL fintech. Turn customer data into experiments that improve engagement and growth.
विवरण
- Lead the complete user lifecycle strategy, from onboarding through repurchase, retention, and reactivation
- Maintain consistency across every customer communication journey
- Manage, develop, and coach direct reports by setting priorities, reviewing experiments, and maintaining high technical delivery standards
- Convert behavioral, transactional, and engagement data into strategic decisions
- Set experimentation priorities and determine channel investment allocation
- Apply rigorous A/B testing, control-group design, and incrementality analysis
- Advance the team’s experimentation capabilities and practices
- Connect CRM strategy and execution with Data Science
- Use propensity models, scoring, and advanced segmentation to improve communication strategies
- Present performance results and strategic recommendations to leadership through clear impact metrics
आवश्यकताएँ
- Proven experience managing, developing, and leading people directly
- At least three years of CRM or lifecycle marketing experience, preferably in fintech, e-commerce, or marketplace settings
- Technical ability to query and analyze data with SQL
- Experience with Power BI or other data visualization platforms
- Proficiency with Salesforce Marketing Cloud or comparable marketing automation systems
- Experience applying AI to CRM, including segmentation, personalization, and communication optimization
- Strong analytical ability to turn behavioral and transactional data into action plans and business strategies
- Intermediate English proficiency
- Experience in BNPL or fintech is preferred
- Knowledge of Databricks or big data environments is preferred
- Intermediate Spanish proficiency is preferred
लाभ
- Life insurance
- Health and dental insurance
- Transportation allowance
- Meal and food allowances
- Childcare assistance
- Extended parental leave
- TotalPass or Wellhub
- Work from Anywhere arrangement
- Discounts on the Decolar.com platform
- Golden Farma benefits
- Home office allowance