Koin este o companie braziliană de tehnologie financiară axată pe plăți digitale și prevenirea fraudelor pentru comercianții din comerțul electronic. Produsele sale includ tehnologie antifraudă bazată pe inteligență artificială, o poartă de plată și Pix parcelado, o opțiune de tip cumpără acum, plătește mai târziu. Koin combină învățarea automată, reguli configurabile, monitorizarea tranzacțiilor în timp real și strategii de recuperare a pierderilor cauzate de fraude, pentru a ajuta afacerile online să își îmbunătățească rata de conversie a plăților și să limiteze pierderile asociate fraudelor. Compania operează ca instituție de plată autorizată și corespondent în cadrul reglementărilor din Brazilia.
CRM Supervisor, Lifecycle Marketing – Koin (Hybrid, Brazil)
Lead lifecycle marketing, retention, and CRM automation at Koin, a Brazilian payments and BNPL fintech. Turn customer data into experiments that improve engagement and growth.
Descriere
- Lead the complete user lifecycle strategy, from onboarding through repurchase, retention, and reactivation
- Maintain consistency across every customer communication journey
- Manage, develop, and coach direct reports by setting priorities, reviewing experiments, and maintaining high technical delivery standards
- Convert behavioral, transactional, and engagement data into strategic decisions
- Set experimentation priorities and determine channel investment allocation
- Apply rigorous A/B testing, control-group design, and incrementality analysis
- Advance the team’s experimentation capabilities and practices
- Connect CRM strategy and execution with Data Science
- Use propensity models, scoring, and advanced segmentation to improve communication strategies
- Present performance results and strategic recommendations to leadership through clear impact metrics
Cerințe
- Proven experience managing, developing, and leading people directly
- At least three years of CRM or lifecycle marketing experience, preferably in fintech, e-commerce, or marketplace settings
- Technical ability to query and analyze data with SQL
- Experience with Power BI or other data visualization platforms
- Proficiency with Salesforce Marketing Cloud or comparable marketing automation systems
- Experience applying AI to CRM, including segmentation, personalization, and communication optimization
- Strong analytical ability to turn behavioral and transactional data into action plans and business strategies
- Intermediate English proficiency
- Experience in BNPL or fintech is preferred
- Knowledge of Databricks or big data environments is preferred
- Intermediate Spanish proficiency is preferred
Beneficii
- Life insurance
- Health and dental insurance
- Transportation allowance
- Meal and food allowances
- Childcare assistance
- Extended parental leave
- TotalPass or Wellhub
- Work from Anywhere arrangement
- Discounts on the Decolar.com platform
- Golden Farma benefits
- Home office allowance