Koin elektron tijorat sotuvchilari uchun raqamli to‘lovlar va firibgarlikning oldini olishga ixtisoslashgan Braziliya fintech kompaniyasidir. Uning mahsulotlari qatoriga sun’iy intellekt asosidagi firibgarlikka qarshi texnologiya, to‘lov shlyuzi va hozir xarid qilib, keyinroq to‘lash imkonini beruvchi Pix parcelado kiradi. Koin onlayn bizneslarga to‘lov konversiyasini yaxshilash va firibgarlik bilan bog‘liq zararlarni cheklashga yordam berish uchun mashinaviy o‘qitish, sozlanadigan qoidalar, tranzaksiyalarni real vaqt rejimida monitoring qilish hamda firibgarlikdan ko‘rilgan zararni qoplash strategiyalarini birlashtiradi. Kompaniya Braziliyaning tartibga solish doirasi asosida litsenziyalangan to‘lov tashkiloti va to‘lov tashkilotining vakili sifatida faoliyat yuritadi.
CRM Supervisor, Lifecycle Marketing – Koin (Hybrid, Brazil)
Lead lifecycle marketing, retention, and CRM automation at Koin, a Brazilian payments and BNPL fintech. Turn customer data into experiments that improve engagement and growth.
Tavsif
- Lead the complete user lifecycle strategy, from onboarding through repurchase, retention, and reactivation
- Maintain consistency across every customer communication journey
- Manage, develop, and coach direct reports by setting priorities, reviewing experiments, and maintaining high technical delivery standards
- Convert behavioral, transactional, and engagement data into strategic decisions
- Set experimentation priorities and determine channel investment allocation
- Apply rigorous A/B testing, control-group design, and incrementality analysis
- Advance the team’s experimentation capabilities and practices
- Connect CRM strategy and execution with Data Science
- Use propensity models, scoring, and advanced segmentation to improve communication strategies
- Present performance results and strategic recommendations to leadership through clear impact metrics
Talablar
- Proven experience managing, developing, and leading people directly
- At least three years of CRM or lifecycle marketing experience, preferably in fintech, e-commerce, or marketplace settings
- Technical ability to query and analyze data with SQL
- Experience with Power BI or other data visualization platforms
- Proficiency with Salesforce Marketing Cloud or comparable marketing automation systems
- Experience applying AI to CRM, including segmentation, personalization, and communication optimization
- Strong analytical ability to turn behavioral and transactional data into action plans and business strategies
- Intermediate English proficiency
- Experience in BNPL or fintech is preferred
- Knowledge of Databricks or big data environments is preferred
- Intermediate Spanish proficiency is preferred
Imtiyozlar
- Life insurance
- Health and dental insurance
- Transportation allowance
- Meal and food allowances
- Childcare assistance
- Extended parental leave
- TotalPass or Wellhub
- Work from Anywhere arrangement
- Discounts on the Decolar.com platform
- Golden Farma benefits
- Home office allowance