Emerging Travel Group
Emerging Travel Group
1,001 – 5,000 Employees
eCommerceHospitalityLogistics
Emerging Travel Group develops online booking and travel management platforms for individual travelers, travel agencies, and corporate clients. Its technology connects customers and industry partners with a broad inventory of more than 2.9 million accommodations, along with flights, transfers, and car rentals across 190 source markets. The company also helps hoteliers improve their distribution and reach new customers, combining hospitality, logistics, and eCommerce capabilities to support travel bookings and business collaboration.

B2C CRM Retention Manager – Remote in Kazakhstan

Lead CRM retention and customer value management for Emerging Travel Group. Drive data-informed engagement and lifecycle campaigns across email, push, and in-app channels.

Description

  • Own and evolve the communication strategy across email, push, and in-app CRM channels
  • Develop customer value management strategies that improve lifetime value and user retention
  • Plan and launch triggered and bulk campaigns, incorporating structured A/B testing
  • Review campaign results and daily performance metrics, turn findings into actions, and refine campaign strategy
  • Partner with data analysts on hypotheses, behavioral analysis, analytical initiatives, and promotional budget efficiency
  • Coordinate with design, copywriting, product, engineering, and analytics teams to deliver CRM communications
  • Track market developments, apply relevant practices, introduce new tools, and follow CRM platform innovation
  • Create stakeholder presentations and reports while keeping delivery visible through Slack and Asana

Requirements

  • At least three years of relevant B2C CRM or customer value management experience, including ownership of communication channels
  • Strong working knowledge of modern CRM platforms and push notification services, from trigger configuration through technical integration
  • Advanced analytical capability with data-led decision-making, hypothesis validation, and hands-on A/B testing
  • Applied experience in triggered messaging, retention programs, and win-back initiatives
  • Demonstrated responsibility for promotional activity budgets
  • Highly effective communicator able to work with cross-functional teams and external partners
  • Proactive and self-directed, with the adaptability to manage ambiguity and several channels at once
  • Fluent English; additional languages are advantageous

Benefits

  • Flexible working hours with the option to work remotely
  • Collaborative, ambitious team environment focused on mutual support and growth
  • Company-led onboarding, training, soft-skills development, and leadership programs
  • Partial reimbursement for eligible external courses and conferences
  • Access to a corporate English school with group and individual classes and global speaking clubs
  • Preferential rates on hotels and travel services
  • MyTime Day Off: one additional paid day away from work

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