Ford Motor Company
Ford Motor Company
Ford Motor Company je avtomobilski proizvajalec s sedežem v Združenih državah Amerike, katerega zgodovina sega v leto 1903. Poleg razvoja in proizvodnje vozil podjetje širi svoje področje delovanja na storitve mobilnosti, digitalne izkušnje in programsko opremo. Ford se posveča tudi trajnostnim prizadevanjem in okoljskim ciljem ter s tem povezuje promet, inovacije, vpliv na skupnost in odgovorne poslovne prakse.

Commercial CRM Manager

Lead Ford’s B2B commercial CRM journeys from acquisition through retention and win-back. Own audience segmentation, campaign governance, journey optimization, and cross-functional delivery.

Opis

  • Lead the design and delivery of commercial customer journey strategy across business areas
  • Define lifecycle stages, key customer moments, and target journeys for priority B2B audiences
  • Map current and target journeys, identifying friction and gaps across marketing, sales, dealer, and customer touchpoints
  • Own audience segmentation and contact strategy frameworks
  • Set and champion the quarterly journey roadmap according to business goals, effort, data readiness, and expected value
  • Support measurement planning with metrics, controls, and attribution
  • Advance lifecycle journeys across acquisition, onboarding, adoption, cross-sell, retention, and win-back
  • Specify journey triggers, entry and exit criteria, decision paths, wait times, channel rules, and fallback steps
  • Work with GDIA/Pro360 and ProTech to address data gaps
  • Keep journey documentation and change records current
  • Own the central B2B campaign calendar and sequencing approach
  • Establish and enforce contact safeguards, including frequency limits, fatigue thresholds, message priorities, and conflict resolution
  • Coordinate timing across ongoing programs, launches, offers, events, and dealer or field outreach
  • Manage suppression rules to prevent excessive outreach
  • Adjust journeys quickly in response to inventory, incentives, competition, or performance changes
  • Run experiments across content, timing, offers, and channel mix
  • Identify journey performance issues and act quickly
  • Reassess expected impact when priorities shift and align stakeholder expectations
  • Be accountable for journey strategy and delivery across Brand, Content, GDIA, and ProTech
  • Develop creative and content briefs and manage review, approval, and workflow processes
  • Oversee agency and vendor partners, including scope, service levels, and quality
  • Present strategy and the rationale for changes to senior leaders

Zahteve

  • Bachelor’s degree
  • At least 5 years of experience in CRM, lifecycle marketing, or marketing automation
  • At least 3 years in B2B or account-based marketing, including long sales cycles, multiple decision-makers, and channel sales
  • Demonstrated ownership of journey strategy, including journey maps, segmentation frameworks, and roadmaps
  • Demonstrated ownership of live, multi-step journeys from specification through launch and optimization
  • Experience managing a shared campaign calendar across stakeholders with competing priorities
  • Working knowledge of CRM and marketing technology, including accounts, contacts, leads, opportunities, and lifecycle stages
  • Experience with funnel and cohort analysis, experiment design, control groups, and basic business-case modeling
  • Understanding of deliverability, consent and preference management, and account-to-contact identity resolution
  • Ability to explain a journey strategy, its supporting evidence, and expected deliverables
  • Strong operational discipline in documenting logic and preventing CRM errors
  • Systems thinking to anticipate downstream contact conflicts before launch
  • Ability to move between executive-level storytelling and detailed journey troubleshooting
  • Experience in commercial vehicles, fleet, automotive, or another B2B field preferred
  • Experience with formal journey mapping and workshop facilitation preferred
  • Experience with telematics, connected services, or product-usage data preferred
  • Experience designing marketing-to-sales handoffs, including lead scoring, routing, service-level enforcement, and closed-loop attribution, preferred
  • Must be legally authorized to work in the United States
  • Visa sponsorship is unavailable

Ugodnosti

  • Medical, dental, vision, and prescription coverage begins immediately
  • Flexible family care days
  • Paid parental leave
  • Programs to support new parents as they transition back to work
  • Subsidized backup child care
  • Family-building support, including adoption and surrogacy expense reimbursement and fertility treatments
  • Vehicle discounts for employees and family members
  • Management vehicle leases
  • Tuition assistance
  • Active employee resource groups
  • Paid time off for individual and team community service
  • A broad schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off
  • Option to buy additional vacation time

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