Ford Motor Company
Ford Motor Company
Ford Motor Company — тарихы 1903 жылдан басталатын, Америка Құрама Штаттарында орналасқан автомобиль өндірушісі. Компания көліктерді әзірлеп, өндірумен қатар, ұтқырлық қызметтері, цифрлық тәжірибелер және бағдарламалық жасақтама бағыттарындағы жұмысын кеңейтіп келеді. Ford қызметі көлік, инновация, қоғамға әсер ету және жауапты бизнес тәжірибелерін өзара байланыстыратын тәсілді ұстана отырып, тұрақты даму бастамалары мен экологиялық мақсаттарды да қамтиды.

Commercial CRM Manager

Lead Ford’s B2B commercial CRM journeys from acquisition through retention and win-back. Own audience segmentation, campaign governance, journey optimization, and cross-functional delivery.

Сипаттама

  • Lead the design and delivery of commercial customer journey strategy across business areas
  • Define lifecycle stages, key customer moments, and target journeys for priority B2B audiences
  • Map current and target journeys, identifying friction and gaps across marketing, sales, dealer, and customer touchpoints
  • Own audience segmentation and contact strategy frameworks
  • Set and champion the quarterly journey roadmap according to business goals, effort, data readiness, and expected value
  • Support measurement planning with metrics, controls, and attribution
  • Advance lifecycle journeys across acquisition, onboarding, adoption, cross-sell, retention, and win-back
  • Specify journey triggers, entry and exit criteria, decision paths, wait times, channel rules, and fallback steps
  • Work with GDIA/Pro360 and ProTech to address data gaps
  • Keep journey documentation and change records current
  • Own the central B2B campaign calendar and sequencing approach
  • Establish and enforce contact safeguards, including frequency limits, fatigue thresholds, message priorities, and conflict resolution
  • Coordinate timing across ongoing programs, launches, offers, events, and dealer or field outreach
  • Manage suppression rules to prevent excessive outreach
  • Adjust journeys quickly in response to inventory, incentives, competition, or performance changes
  • Run experiments across content, timing, offers, and channel mix
  • Identify journey performance issues and act quickly
  • Reassess expected impact when priorities shift and align stakeholder expectations
  • Be accountable for journey strategy and delivery across Brand, Content, GDIA, and ProTech
  • Develop creative and content briefs and manage review, approval, and workflow processes
  • Oversee agency and vendor partners, including scope, service levels, and quality
  • Present strategy and the rationale for changes to senior leaders

Талаптар

  • Bachelor’s degree
  • At least 5 years of experience in CRM, lifecycle marketing, or marketing automation
  • At least 3 years in B2B or account-based marketing, including long sales cycles, multiple decision-makers, and channel sales
  • Demonstrated ownership of journey strategy, including journey maps, segmentation frameworks, and roadmaps
  • Demonstrated ownership of live, multi-step journeys from specification through launch and optimization
  • Experience managing a shared campaign calendar across stakeholders with competing priorities
  • Working knowledge of CRM and marketing technology, including accounts, contacts, leads, opportunities, and lifecycle stages
  • Experience with funnel and cohort analysis, experiment design, control groups, and basic business-case modeling
  • Understanding of deliverability, consent and preference management, and account-to-contact identity resolution
  • Ability to explain a journey strategy, its supporting evidence, and expected deliverables
  • Strong operational discipline in documenting logic and preventing CRM errors
  • Systems thinking to anticipate downstream contact conflicts before launch
  • Ability to move between executive-level storytelling and detailed journey troubleshooting
  • Experience in commercial vehicles, fleet, automotive, or another B2B field preferred
  • Experience with formal journey mapping and workshop facilitation preferred
  • Experience with telematics, connected services, or product-usage data preferred
  • Experience designing marketing-to-sales handoffs, including lead scoring, routing, service-level enforcement, and closed-loop attribution, preferred
  • Must be legally authorized to work in the United States
  • Visa sponsorship is unavailable

Артықшылықтар

  • Medical, dental, vision, and prescription coverage begins immediately
  • Flexible family care days
  • Paid parental leave
  • Programs to support new parents as they transition back to work
  • Subsidized backup child care
  • Family-building support, including adoption and surrogacy expense reimbursement and fertility treatments
  • Vehicle discounts for employees and family members
  • Management vehicle leases
  • Tuition assistance
  • Active employee resource groups
  • Paid time off for individual and team community service
  • A broad schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off
  • Option to buy additional vacation time

Ұқсас жұмыс орындары

Nestle

Digital Marketing Manager, Nestlé Purina (Hybrid, Warsaw)

Nestle

Shape Nestlé Purina’s local digital strategy for pet food brands, aligning with central guidance. Lead search, social, e-commerce media, CRM, content and performance initiatives.

Ашу
Allianz

Environmental Underwriting Specialist – Allianz

Allianz

Join Allianz Commercial’s North American pollution insurance team to underwrite environmental accounts, grow broker relationships, and guide junior underwriters.

Ашу
Küffner Group

Graphic Designer and Content Creator

Küffner Group
1 – 10 Қызметкерлер
ҚаржыМаркетингСаяхат

Create social media, print, and video content for corporate, commercial, and personal brands in a hybrid role with Küffner Group.

Ашу
Cornell University

Assistant Director of Corporate and Employer Engagement

Cornell University

Build industry partnerships for Cornell Duffield Engineering by connecting faculty with corporate collaborators. Coordinate employer outreach, recruitment pathways, research sponsorships, and cross-campus engagement.

Ашу
Western Union

AML Compliance Manager

Western Union

Lead Western Union’s law enforcement partnerships, intelligence sharing, and subpoena operations while strengthening financial crime controls. This hybrid role is based in Atlanta.

Ашу
Simmons Bank

Fraud Detection Specialist

Simmons Bank

Monitor banking transactions and investigate fraud alerts involving deposits, checks, ACH, wire transfers, and branch activity. Support compliance, fraud trend analysis, reporting, and loss recovery at Simmons Bank.

Ашу
Simmons Bank

Fraud Detection Specialist I - Simmons Bank, Little Rock

Simmons Bank

Monitor bank transactions and investigate suspected fraud for Simmons First National Corporation. Review alerts, deposits, cases, losses, recoveries, and emerging fraud patterns.

Ашу
FM Talent

Senior Publications Specialist II, Magazine Editor

FM Talent

Lead production of Public Roads magazine and related federal publications, coordinating editorial schedules, reviews, and stakeholder communications. This remote U.S. role manages content from intake through publication.

Ашу
Tiger Analytics

Senior Financial Crime Compliance Business Analyst

Tiger Analytics

Bridge financial-crime compliance teams and IT at Tiger Analytics, an advanced analytics consulting firm. Define AML requirements, data mappings, monitoring rules, and user acceptance testing scenarios.

Ашу
Banner Bank

Fraud Investigator at Banner Bank

Banner Bank
1 001 – 5 000 Қызметкерлер
Банк ісіҚаржыФинтех

Investigate financial activity and assess fraud risks for Banner Bank. The role also supports threat intelligence, risk documentation, and regulatory compliance.

Ашу