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Ford Motor Company
Ford Motor Company
Sponsor pentru viza H1BConsultanțăLogisticăMarketing
Ford Motor Company este un producător de automobile cu sediul în Statele Unite, cu o istorie care datează din 1903. Pe lângă dezvoltarea și producția de vehicule, compania își extinde atenția către serviciile de mobilitate, experiențele digitale și software. Activitatea Ford include, de asemenea, inițiative de sustenabilitate și obiective de mediu, reflectând o abordare care conectează transportul, inovația, impactul asupra comunității și practicile de afaceri responsabile.
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Commercial CRM Manager

Lead Ford’s B2B commercial CRM journeys from acquisition through retention and win-back. Own audience segmentation, campaign governance, journey optimization, and cross-functional delivery.

USStatele Unite ale AmericiiMIMichigan
115.500 $ – 218.100 $ / an
HibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăManager de succes al cliențilorSuccesul clienților
Comutare

Descriere

  • Lead the design and delivery of commercial customer journey strategy across business areas
  • Define lifecycle stages, key customer moments, and target journeys for priority B2B audiences
  • Map current and target journeys, identifying friction and gaps across marketing, sales, dealer, and customer touchpoints
  • Own audience segmentation and contact strategy frameworks
  • Set and champion the quarterly journey roadmap according to business goals, effort, data readiness, and expected value
  • Support measurement planning with metrics, controls, and attribution
  • Advance lifecycle journeys across acquisition, onboarding, adoption, cross-sell, retention, and win-back
  • Specify journey triggers, entry and exit criteria, decision paths, wait times, channel rules, and fallback steps
  • Work with GDIA/Pro360 and ProTech to address data gaps
  • Keep journey documentation and change records current
  • Own the central B2B campaign calendar and sequencing approach
  • Establish and enforce contact safeguards, including frequency limits, fatigue thresholds, message priorities, and conflict resolution
  • Coordinate timing across ongoing programs, launches, offers, events, and dealer or field outreach
  • Manage suppression rules to prevent excessive outreach
  • Adjust journeys quickly in response to inventory, incentives, competition, or performance changes
  • Run experiments across content, timing, offers, and channel mix
  • Identify journey performance issues and act quickly
  • Reassess expected impact when priorities shift and align stakeholder expectations
  • Be accountable for journey strategy and delivery across Brand, Content, GDIA, and ProTech
  • Develop creative and content briefs and manage review, approval, and workflow processes
  • Oversee agency and vendor partners, including scope, service levels, and quality
  • Present strategy and the rationale for changes to senior leaders

Cerințe

  • Bachelor’s degree
  • At least 5 years of experience in CRM, lifecycle marketing, or marketing automation
  • At least 3 years in B2B or account-based marketing, including long sales cycles, multiple decision-makers, and channel sales
  • Demonstrated ownership of journey strategy, including journey maps, segmentation frameworks, and roadmaps
  • Demonstrated ownership of live, multi-step journeys from specification through launch and optimization
  • Experience managing a shared campaign calendar across stakeholders with competing priorities
  • Working knowledge of CRM and marketing technology, including accounts, contacts, leads, opportunities, and lifecycle stages
  • Experience with funnel and cohort analysis, experiment design, control groups, and basic business-case modeling
  • Understanding of deliverability, consent and preference management, and account-to-contact identity resolution
  • Ability to explain a journey strategy, its supporting evidence, and expected deliverables
  • Strong operational discipline in documenting logic and preventing CRM errors
  • Systems thinking to anticipate downstream contact conflicts before launch
  • Ability to move between executive-level storytelling and detailed journey troubleshooting
  • Experience in commercial vehicles, fleet, automotive, or another B2B field preferred
  • Experience with formal journey mapping and workshop facilitation preferred
  • Experience with telematics, connected services, or product-usage data preferred
  • Experience designing marketing-to-sales handoffs, including lead scoring, routing, service-level enforcement, and closed-loop attribution, preferred
  • Must be legally authorized to work in the United States
  • Visa sponsorship is unavailable

Beneficii

  • Medical, dental, vision, and prescription coverage begins immediately
  • Flexible family care days
  • Paid parental leave
  • Programs to support new parents as they transition back to work
  • Subsidized backup child care
  • Family-building support, including adoption and surrogacy expense reimbursement and fertility treatments
  • Vehicle discounts for employees and family members
  • Management vehicle leases
  • Tuition assistance
  • Active employee resource groups
  • Paid time off for individual and team community service
  • A broad schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off
  • Option to buy additional vacation time

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