GOL Linhas Aéreas
GOL Linhas Aéreas
GOL Linhas Aéreas yra Brazilijos komercinė oro linijų bendrovė, teikianti vietinių ir tarptautinių skrydžių bei susijusias kelionių paslaugas. Jos veikla apima keliones oro transportu, lojalumo programas, verslo keliones, logistiką ir partnerystes su svetingumo sektoriaus įmonėmis. Tarp teikiamų paslaugų – „Smiles“ lojalumo programa, krovinių gabenimo paslaugos „GOLLOG“, verslo kelionių sprendimai „VoeBiz“, skaitmeniniai užsakymo įrankiai ir mobiliosios programėlės funkcijos. Oro linijų bendrovė taip pat siūlo papildomas paslaugas, tokias kaip aukštesnės klasės sėdynės, bagažo pasirinkimai, paslaugos skrydžio metu, poilsio salonai ir augintinių gabenimas. GOL Linhas Aéreas būstinė yra Rio de Žaneire; tai didelė organizacija, veikianti kelionių, logistikos ir svetingumo sektoriuose.

CRM Analyst II

Plan data-driven CRM campaigns at GOL, a Brazilian airline. Segment customers, automate communication journeys, and improve relationship marketing results.

Aprašymas

  • Plan and deliver CRM campaigns focused on performance
  • Define and monitor key metrics, including ROI, customer lifetime value, churn, and engagement
  • Group customers using data analysis and purchasing behavior
  • Spot opportunities and apply insights to improve business outcomes
  • Build automated, personalized communications and customer relationship workflows
  • Adapt strategies to channels, customer profiles, and lifecycle stages
  • Track and evaluate campaign and workflow performance
  • Find ways to optimize campaigns and improve results over time
  • Run ongoing tests and oversee strategy implementation
  • Use performance analysis to refine strategies, increase engagement, and improve campaign outcomes
  • Use experimentation, analysis, and ongoing refinement to turn data into more effective customer relationship strategies

Reikalavimai

  • Bachelor's degree in engineering, computer science, a quantitative discipline, marketing, or a related field
  • Advanced English proficiency
  • Advanced proficiency with Microsoft Office, particularly Excel
  • SQL knowledge for querying, extracting, and analyzing data
  • Experience using Power BI to create dashboards, track performance indicators, and generate insights
  • Knowledge of CRM campaign automation and management platforms such as Salesforce, Adobe, Responsys, or similar tools

Privalumai

  • Discounted domestic and international airfare for the employee, family members, and friends
  • Health insurance
  • Dental insurance
  • Group life insurance
  • Meal allowance
  • Food allowance
  • Transportation allowance
  • Wellhub or TotalPass membership
  • Access to a partner benefits club with hundreds of participating companies
  • Birthday leave
  • Profit-sharing program (PPR)
  • Hybrid schedule with four on-site days and one remote day
  • Work from home on Fridays

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