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Sem Parar
Sem Parar
1,001 – 5,000 Employees
LogisticsTransportTravel
Sem Parar is a Brazilian mobility and electronic payment company that combines vehicle identification with convenient, on-the-go services. Its platform supports more than five million customers at locations such as shopping centers, parking facilities, airports, Shell gas stations, and taxi services, with app-based access to its offerings. Operating for more than 15 years and supported by a team of over 2,350 employees, Sem Parar works across logistics, transportation, and travel to improve the customer experience through practical payment and mobility solutions.
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Mid-Level Customer Insights Analyst — São Paulo (Hybrid)

Customer Insights Analyst conducting research and analysis for Sem Parar. Turning customer data into strategies for marketing, retention, and customer experience.

BRBrazilHybridFull-timeMiddleSeniorPortuguese RequiredBusiness Analyst

Description

  • Plan and deliver quantitative and qualitative research, including funnel studies, PR research, ad hoc projects, brand tracking, segmentation, personas, and Value Proposition Canvas work
  • Use ethnographic research, customer panels, in-depth interviews, and other emerging research methods
  • Map customer journeys to uncover pain points and opportunities across marketing and customer experience strategies
  • Create questionnaires and interview guides, then coordinate data collection with partners and internal teams
  • Lead customer interactions that build understanding of service experiences and brand touchpoints
  • Evaluate new research tools, technologies, channels, and touchpoints to broaden insight collection
  • Combine behavioral and research data to produce actionable strategic insights
  • Benchmark the market by assessing brand perception and industry trends
  • Track competitors and shifts in consumer behavior to identify emerging opportunities

Requirements

  • Demonstrated experience in market research and customer insights using quantitative and qualitative approaches, including funnel studies, ad hoc research, ethnography, customer panels, and in-depth interviews
  • Experience creating questionnaires and interview guides for varied research methods
  • Knowledge of data analysis and customer analytics, including the ability to integrate research results with transactional and behavioral data
  • Proficiency with SurveyMonkey, Typeform, Google Forms, Qualtrics, or comparable research platforms
  • Candidates with disabilities are encouraged to apply

Benefits

  • Transportation allowance or parking at the office
  • Choice of meal allowance or food allowance
  • Medical insurance
  • Dental insurance
  • 24/7 telemedicine access
  • Wellhub, formerly Gympass
  • Zenklub
  • Work-from-home allowance
  • Profit-sharing and performance bonus under the applicable policy
  • Birthday leave, including time off on the employee’s birthday and the company anniversary
  • Complimentary Sem Parar tag
  • Life insurance
  • Paid parental leave for mothers, fathers, or guardians welcoming a child by birth or adoption
  • Up to 25% off postgraduate or MBA programs

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