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Digital Content and Experience Specialist - Corpay, India Remote
Own Corpay’s careers website, employer-brand campaigns, SEO, and digital analytics. Help improve talent attraction and candidate experience for a global commercial-payments technology company.
विवरण
- Own and maintain content across the careers website.
- Improve candidate journeys and user experiences across careers pages and recruitment touchpoints.
- Work with developers, IT, and external suppliers to resolve technical issues and deliver website enhancements.
- Identify improvements to website functionality, navigation, content structure, accessibility, and candidate experience.
- Help develop digital features and experiences that increase employer-brand engagement.
- Support employer-brand and recruitment marketing campaigns across digital channels.
- Create and manage landing pages for defined talent audiences, locations, functions, and recruitment priorities.
- Partner with Talent Acquisition and HR stakeholders on digital solutions that support recruitment goals.
- Maintain consistent employer-brand messaging, visual identity, and candidate experience across digital channels.
- Activate content across careers websites, social media, job platforms, and other employer-brand channels.
- Improve SEO through keyword research and optimisation of pages, metadata, and content structure.
- Use search trends and candidate behaviour to guide content planning and optimisation.
- Analyse and report on careers website and recruitment campaign performance.
- Track traffic, engagement, acquisition sources, landing-page results, conversion rates, and campaign effectiveness.
- Turn digital analytics into recommendations and define tracking for new campaigns and digital experiences.
- Use performance data to improve candidate journeys, campaign ROI, and recruitment outcomes.
- Benchmark careers websites and digital employer-brand experiences against competitors and leading organisations.
आवश्यकताएँ
- Experience creating and maintaining digital content, employer-brand materials, recruitment marketing content, or related work.
- Substantial experience managing websites through content management systems.
- Working knowledge of SEO, including content optimisation, keyword research, metadata, and organic search performance.
- Experience supporting or delivering digital and recruitment marketing campaigns, including campaign landing pages.
- Strong web analytics and performance-measurement skills, including monitoring, analysis, and reporting.
- Understanding of UX and candidate-journey principles.
- Strong project and stakeholder management capabilities.
- Experience collaborating with developers, IT teams, agencies, and other technical partners to troubleshoot issues and deliver enhancements.
- Experience with CMS and careers-site platforms, Google Analytics or GA4, Google Search Console, SEO tools, tag management, UTM-based campaign tracking, landing-page creation and optimisation, social media and recruitment marketing platforms, HTML/CSS, UX, accessibility and web-content practices; Power BI or similar reporting tools, A/B testing, and conversion optimisation are advantageous.
लाभ
- Offers may depend on successful pre-employment screening, which may include employment references, identity verification, criminal-record checks, financial or sanctions screening, and other legally permitted checks.
- Inclusive and respectful workplace focused on diversity, equity, and inclusion.
- Equal employment opportunity and reasonable accommodation during the application and interview process.
- AI-supported recruitment tools are used with human review of employment decisions.
- Additional compensation, including bonuses, incentives, benefits, or variable pay, may apply where applicable.
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