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iTalent PLUS
iTalent PLUS
1 – 10 Zaposleni
FintechSpletne igre na srečoZaposlovanje
iTalent PLUS is a recruitment agency focused on hiring across iGaming, fintech, and software development. Its team draws on sector expertise to identify candidates and connect them with opportunities that fit their ambitions, helping clients and candidates build lasting professional relationships.
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Delovna mesta v podjetju

Head of CRM and Retention, Brazil (Remote)

Lead CRM, loyalty, and reactivation for Brazil’s B2C iGaming market. Grow player lifetime value, engagement, and sustainable revenue.

BRBrazilijaNa daljavoPogodbaVodjaZahtevani Jezik: angleščinaUspeh strankVodja uspeha strank

Opis

  • Build and deliver a Brazil-focused CRM and retention strategy aligned with commercial goals.
  • Own player onboarding, activation, engagement, loyalty, churn prevention, and reactivation operations.
  • Lead and develop CRM and Retention teams, setting objectives, performance standards, and operating processes.
  • Create retention strategies that increase engagement, reduce churn, grow player lifetime value, and build loyalty.
  • Manage CRM campaigns across email, SMS, push notifications, in-app messaging, and other channels.
  • Build player segments and personalisation strategies using behaviour, preferences, value, and lifecycle stage.
  • Design and optimise automated player journeys and targeted communications across the customer lifecycle.
  • Oversee loyalty programmes, promotions, bonuses, and incentives while balancing engagement with profitability.
  • Develop churn prevention and reactivation initiatives to retain players and recover inactive customers.
  • Manage CRM and retention budgets, including promotional spending, and track measurable returns.
  • Set and optimise KPIs for retention, churn, reactivation, lifetime value, engagement, campaign ROI, and bonus efficiency.
  • Improve results through A/B testing, player behaviour analysis, predictive modelling, and data-led campaign optimisation.
  • Oversee CRM platforms, marketing automation tools, and retention technologies.
  • Work with Marketing, VIP, Product, Business Intelligence, Customer Support, Payments, and Compliance teams.
  • Assess market trends, competitor retention strategies, and Brazilian player behaviour to find growth opportunities.
  • Ensure compliance with Brazilian gambling regulations, data protection requirements, responsible gaming principles, and internal policies.
  • Report performance, strategic insights, and recommendations to senior management.

Zahteve

  • Substantial CRM and player retention experience in B2C iGaming, preferably with an online casino or sportsbook operator.
  • Senior leadership experience as a Head of CRM and Retention, CRM Director, Head of Retention, or in a comparable role.
  • Direct experience managing CRM and retention for Brazil’s B2C iGaming market.
  • Strong knowledge of Brazilian player behaviour, local market conditions, and regulations.
  • A record of creating and delivering retention strategies that improve loyalty, engagement, and player lifetime value.
  • Expertise in player lifecycle management, segmentation, personalisation, loyalty programmes, churn prevention, and reactivation.
  • Experience managing multichannel CRM campaigns and automated player journeys.
  • Hands-on experience with iGaming CRM and marketing automation platforms such as Optimove, Fast Track, Xtremepush, or equivalent tools.
  • Experience managing promotional strategies, bonus budgets, and loyalty initiatives while protecting commercial profitability.
  • Strong analytical skills, including customer data analysis, A/B testing, retention modelling, and performance optimisation.
  • Knowledge of CRM and retention KPIs, including retention, churn, reactivation, lifetime value, engagement, and ROI.
  • Ability to lead and develop multidisciplinary CRM and Retention teams.
  • Strong commercial judgement, leadership, communication, and stakeholder management skills.
  • Able to combine strategic leadership with a hands-on, results-focused approach.
  • Knowledge of responsible gaming, player protection, and relevant data protection requirements.
  • Fluent English is required.
  • Portuguese proficiency is highly desirable.

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