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OBRAMAT
OBRAMAT
5.001 – 10.000 Angajați
B2BComerț cu amănuntulConstrucții
OBRAMAT este un comerciant cu amănuntul și distribuitor B2B din Spania, specializat în materiale pentru construcții și renovări, care deservește clienți profesioniști precum întreprinderi mici și mijlocii și meseriași independenți. Gama sa include peste 20.000 de produse de la branduri de top, susținute de 38 de depozite și de o echipă de peste 6.000 de profesioniști. Contextul recrutării în cadrul companiei acoperă comerțul cu amănuntul, construcțiile și operațiunile între companii, cu accent pe servicii practice pentru clienții profesioniști din domeniu.
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Locurile de muncă ale companiei

Senior CRM Manager – Sales Force and Customer Portfolio | OBRAMAT

Senior CRM professional responsible for customer data, omnichannel automation, and loyalty at OBRAMAT, a construction materials distributor. Leads segmentation, customer journeys, campaigns, and analytics for professional customers.

ESSpaniaHibridNormă întreagăSeniorLimbă Obligatorie: englezăLimbă Obligatorie: spaniolăManager de succes al cliențilorSuccesul clienților
SQL

Descriere

  • Manage and develop the professional customer database, data model, documentation processes, and GDPR compliance
  • Advance segmentation and data use for customer acquisition, development, loyalty, and reactivation
  • Contribute to the design and continuous improvement of customer journeys
  • Implement and develop the CRM strategy around the omnichannel customer journey
  • Define the omnichannel loyalty program and lead its rollout across customer contact channels
  • Monitor and improve the Omnichannel Customer Service System
  • Measure and track customer satisfaction through omnichannel NPS
  • Support teams responsible for omnichannel commercial and customer relationship communications
  • Measure campaign and channel effectiveness and optimize performance
  • Improve the collection of customer data, consents, profiles, and segments
  • Help define and implement tools for customer data activation, measuring initiatives such as A/B tests
  • Contribute to the development of the web customer portal, UX, and digital customer journeys
  • Launch, operate, and maintain push, email, and SMS marketing channels based on customer lifecycle and behavior
  • Assess new channels and implement omnichannel marketing automation processes
  • Contribute to CRM, loyalty, web analytics, and campaign measurement projects
  • Coordinate agencies and suppliers, prepare briefs, and oversee communication content and materials

Cerințe

  • University degree
  • C1-level English
  • At least five years of experience in similar roles
  • Knowledge of and experience with digital marketing and e-commerce
  • Experience with CRM platforms, especially Salesforce; HubSpot, Selligent, or Splio are alternatives
  • Knowledge of push marketing tools, including email, SMS marketing, and push notifications
  • Knowledge of database management and measurement; data warehouse and SQL experience is valued
  • Knowledge of web analytics

Beneficii

  • Permanent, full-time employment contract
  • Quarterly sales-based variable compensation
  • Annual profit-sharing variable compensation
  • Opportunity to become a shareholder in the ADEO Group
  • Flexible compensation plan
  • Flexible hybrid arrangement with two remote-work days and three office days
  • Parking space with electric vehicle chargers
  • Company-paid health insurance covering 50% of the cost
  • 25 working days of annual leave
  • Birthday day off
  • 10% discount on OBRAMAT purchases
  • Language classes
  • Christmas hamper
  • Life insurance
  • Support with annual income tax returns
  • Discounts on leisure, beauty, and technology purchases through the “Te lo mereces” loyalty program
  • Personalized training plan to support growth opportunities within the company

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