OBRAMAT
OBRAMAT
5,001 – 10,000 Employees
B2BConstructionRetail
OBRAMAT is a Spain-based retailer and B2B distributor of construction and renovation materials, serving professional customers such as small and medium-sized businesses and self-employed tradespeople. Its range includes more than 20,000 products from leading brands, supported by 38 warehouses and a team of over 6,000 professionals. The company’s hiring context spans retail, construction, and business-to-business operations focused on practical service for trade customers.

Senior CRM Manager – Sales Force and Customer Portfolio | OBRAMAT

Senior CRM professional responsible for customer data, omnichannel automation, and loyalty at OBRAMAT, a construction materials distributor. Leads segmentation, customer journeys, campaigns, and analytics for professional customers.

Description

  • Manage and develop the professional customer database, data model, documentation processes, and GDPR compliance
  • Advance segmentation and data use for customer acquisition, development, loyalty, and reactivation
  • Contribute to the design and continuous improvement of customer journeys
  • Implement and develop the CRM strategy around the omnichannel customer journey
  • Define the omnichannel loyalty program and lead its rollout across customer contact channels
  • Monitor and improve the Omnichannel Customer Service System
  • Measure and track customer satisfaction through omnichannel NPS
  • Support teams responsible for omnichannel commercial and customer relationship communications
  • Measure campaign and channel effectiveness and optimize performance
  • Improve the collection of customer data, consents, profiles, and segments
  • Help define and implement tools for customer data activation, measuring initiatives such as A/B tests
  • Contribute to the development of the web customer portal, UX, and digital customer journeys
  • Launch, operate, and maintain push, email, and SMS marketing channels based on customer lifecycle and behavior
  • Assess new channels and implement omnichannel marketing automation processes
  • Contribute to CRM, loyalty, web analytics, and campaign measurement projects
  • Coordinate agencies and suppliers, prepare briefs, and oversee communication content and materials

Requirements

  • University degree
  • C1-level English
  • At least five years of experience in similar roles
  • Knowledge of and experience with digital marketing and e-commerce
  • Experience with CRM platforms, especially Salesforce; HubSpot, Selligent, or Splio are alternatives
  • Knowledge of push marketing tools, including email, SMS marketing, and push notifications
  • Knowledge of database management and measurement; data warehouse and SQL experience is valued
  • Knowledge of web analytics

Benefits

  • Permanent, full-time employment contract
  • Quarterly sales-based variable compensation
  • Annual profit-sharing variable compensation
  • Opportunity to become a shareholder in the ADEO Group
  • Flexible compensation plan
  • Flexible hybrid arrangement with two remote-work days and three office days
  • Parking space with electric vehicle chargers
  • Company-paid health insurance covering 50% of the cost
  • 25 working days of annual leave
  • Birthday day off
  • 10% discount on OBRAMAT purchases
  • Language classes
  • Christmas hamper
  • Life insurance
  • Support with annual income tax returns
  • Discounts on leisure, beauty, and technology purchases through the “Te lo mereces” loyalty program
  • Personalized training plan to support growth opportunities within the company

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