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Arcadis
Arcadis
Sponsor pentru viza H1BAsistență medicalăConstrucțiiConsultanță
Arcadis este o companie globală de proiectare, inginerie și consultanță, axată pe îmbunătățirea calității și sustenabilității mediilor naturale și construite. Cei peste 36.000 de angajați ai săi din mai mult de 30 de țări lucrează în domenii precum adaptarea la schimbările climatice, tranziția energetică, mobilitatea, clădirile inteligente și proiectele din sectorul sănătății și al construcțiilor. Arcadis își aplică expertiza în abordarea unor provocări practice, precum infrastructura de încărcare a vehiculelor electrice și evaluarea emisiilor de carbon pe întregul ciclu de viață, publicând totodată cercetări precum Indicele orașelor sustenabile pentru a analiza sustenabilitatea urbană la nivel mondial.
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Locurile de muncă ale companiei

Global Lead Lifecycle and Conversion Manager

Lead Arcadis’s global lifecycle marketing strategy by improving lead nurture, funnel progression, and conversion. Partner with Marketing, Sales, Operations, and Technology teams to strengthen lead management and pipeline performance.

USStatele Unite ale AmericiiNYNew YorkWAWashington
102.400 $ – 128.000 $ / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăOptimizator al ratei de conversie
CloudOracle

Descriere

  • Manage and improve the full lead lifecycle from initial engagement through qualification, nurturing, and conversion
  • Own and continually refine the organisation’s lead lifecycle framework
  • Establish lead management processes, governance standards, and operating best practices
  • Create and maintain audience segmentation and lead scoring models
  • Develop and oversee nurture strategies and automated engagement journeys
  • Track lifecycle results and improve lead progression and conversion outcomes
  • Build and manage progressive nurture programmes that move leads through the funnel
  • Evaluate lead capture, movement, funnel performance, and conversion rates
  • Use buyer-intent insights to identify high-potential accounts and contacts for Sales follow-up
  • Apply customer, behavioural, and intent data to improve qualification, prioritisation, and nurture relevance
  • Improve lead routing, scoring, and qualification requirements
  • Lead ongoing testing and process improvements across lifecycle programmes
  • Work with Sales and Operations on lead tracking, attribution, and reporting
  • Track key performance indicators and deliver actionable stakeholder insights
  • Create reporting frameworks that follow lead performance from acquisition to opportunity creation
  • Ensure tracking, reporting, and data enrichment meet governance, consent, and privacy requirements
  • Use analytics and performance data to guide strategic decisions and investment priorities
  • Strengthen Sales partnerships to simplify processes and increase pipeline velocity
  • Define and maintain Marketing-Sales service level agreements
  • Lead reviews of funnel performance and pipeline progression
  • Coordinate handoff, follow-up, and conversion processes
  • Deliver lead management training and support user adoption and education
  • Improve and mature the Oracle-based lead management solution, including tracking, enrichment, automation, routing, and compliant data management

Cerințe

  • Bring 6–8+ years of experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations, or a related growth function
  • Demonstrate experience leading lead lifecycle strategies, nurture programmes, and conversion optimisation initiatives
  • Use data and analytics effectively to improve marketing and sales performance
  • Understand lead management frameworks, funnel operations, and CRM processes
  • Have experience partnering with Marketing and Sales teams in a complex organisation
  • Hold a bachelor’s degree in Marketing, Business Development, or a related discipline
  • Preferred: Experience with marketing automation and CRM platforms such as Oracle CX, Eloqua, and Oracle Sales Cloud
  • Preferred: Experience applying buyer intent, behavioural engagement, or account-level signal data
  • Preferred: Practical experience with Oracle BI and Power BI
  • Preferred: Knowledge of attribution modelling, lead scoring methods, and customer journey orchestration
  • Preferred: Experience delivering process improvements in a B2B environment
  • Preferred: Familiarity with account-based marketing and account-led pipeline management

Beneficii

  • Medical, dental, and vision insurance
  • Employee Assistance Program
  • 401(k) plan
  • Short-term disability insurance
  • Long-term disability insurance
  • AD&D insurance
  • Life insurance
  • Paid parental leave
  • Rewards and recognition programme
  • Wellbeing benefits
  • Adoption assistance
  • Tuition reimbursement
  • Nine paid holidays
  • 15 days of PTO accrued per year
  • Hybrid work arrangement

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