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Silverback Strategies
Silverback Strategies
51 – 200 Angajați
B2BB2CMarketing
Silverback Strategies este o agenție de marketing bazat pe performanță care ajută organizațiile B2B și B2C să coreleze activitățile de marketing cu rezultate de afaceri măsurabile. Activitatea sa acoperă media plătită, media organică, SEO, marketing de conținut, optimizarea ratei de conversie, analiza datelor, raportarea și vizualizarea datelor. Echipa utilizează inteligența datelor pentru a dezvolta perspective aplicabile și a furniza rapoarte clare, oferind clienților o imagine mai precisă asupra modului în care campaniile lor contribuie la creștere, dincolo de indicatorii superficiali de interacțiune.
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Locurile de muncă ale companiei

Associate Director of Client Services (Remote, United States)

Lead client strategy, retention, and growth for performance marketing accounts at Silverback Strategies. Connect paid media data with business outcomes across a remote U.S. client portfolio.

USStatele Unite ale Americii
120.000 $ – 160.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăReprezentant Servicii CliențiServicii pentru clienți

Descriere

  • Act as the strategic lead and trusted advisor for a portfolio of key client relationships
  • Manage overall client health by understanding each business, linking marketing performance to business outcomes, spotting churn risks, and identifying opportunities to deepen partnerships
  • Create cross-functional marketing strategies that support client business objectives
  • Evaluate paid media results using Google Ads, Meta Ads, Google Analytics, and client CRM data
  • Research gaps between conversion figures reported by advertising platforms and CRM pipeline data
  • Strengthen durable client relationships through attentive listening and consistent follow-through
  • Monitor client feedback and take steps to reduce churn risk
  • Drive client retention and revenue growth through upsell and cross-sell opportunities
  • Work with sales on account expansions and lead communications during crises
  • Create rolling three-month plans that balance client performance objectives with margin goals
  • Bring underperforming accounts back on track through process improvements, expectation resets, or revised scopes
  • Refine processes to increase client value, reduce waste, and make work more efficient
  • Follow marketing industry developments and help clients apply relevant opportunities
  • Convert successful client outcomes into marketing case studies
  • Provide a weekly industry news insight and point of view
  • Work closely with Paid Media, SEO, Measurement, Creative, delivery, and sales teams

Cerințe

  • At least seven years of experience in client services, account management, or client strategy
  • A minimum of four years working at a digital or performance marketing agency
  • Prior agency experience is required
  • Fluency in metrics reported by Google Ads, Meta Ads, Google Analytics, and CRM systems
  • Ability to compare multiple data sources and determine root causes
  • Clear, polished, and confident verbal and written communication skills
  • Ability to explain complex performance narratives to CMOs in straightforward language
  • Ability to write emails that help move delayed decisions forward
  • Self-awareness and a willingness to actively pursue feedback
  • Ability to connect campaign results, revenue, portfolio health, and company growth
  • Strong intellectual curiosity about clients’ businesses, industries, and marketing developments
  • Comfort making decisions and taking action with incomplete information
  • Resilience when handling challenging client situations and changing priorities

Beneficii

  • Performance bonus
  • Unlimited paid time off
  • Comprehensive medical, dental, and vision coverage
  • Virtual team events and a fun, casual, inclusive company culture
  • Company-paid ClassPass membership
  • Twelve weeks of paid parental leave
  • Summer Fridays
  • 401(k) plan with employer matching
  • Competitive compensation
  • Remote work culture

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