Silverback Strategies
Silverback Strategies
51 – 200 कर्मचारी
B2BB2Cविपणन
Silverback Strategies एक परफॉर्मेंस मार्केटिंग एजेंसी है, जो B2B और B2C संगठनों को मार्केटिंग गतिविधियों को मापने योग्य व्यावसायिक परिणामों से जोड़ने में मदद करती है। इसका काम पेड मीडिया, ऑर्गेनिक मीडिया, SEO, कंटेंट मार्केटिंग, कन्वर्ज़न रेट ऑप्टिमाइज़ेशन, एनालिटिक्स, रिपोर्टिंग और डेटा विज़ुअलाइज़ेशन तक फैला हुआ है। टीम डेटा इंटेलिजेंस का उपयोग करके कार्रवाई योग्य अंतर्दृष्टि विकसित करती है और स्पष्ट रिपोर्टिंग प्रदान करती है, जिससे ग्राहकों को यह अधिक सटीक रूप से समझने में मदद मिलती है कि उनके कैंपेन सतही एंगेजमेंट मेट्रिक्स से आगे बढ़कर विकास में कैसे योगदान देते हैं।

Associate Director of Client Services (Remote, United States)

Lead client strategy, retention, and growth for performance marketing accounts at Silverback Strategies. Connect paid media data with business outcomes across a remote U.S. client portfolio.

विवरण

  • Act as the strategic lead and trusted advisor for a portfolio of key client relationships
  • Manage overall client health by understanding each business, linking marketing performance to business outcomes, spotting churn risks, and identifying opportunities to deepen partnerships
  • Create cross-functional marketing strategies that support client business objectives
  • Evaluate paid media results using Google Ads, Meta Ads, Google Analytics, and client CRM data
  • Research gaps between conversion figures reported by advertising platforms and CRM pipeline data
  • Strengthen durable client relationships through attentive listening and consistent follow-through
  • Monitor client feedback and take steps to reduce churn risk
  • Drive client retention and revenue growth through upsell and cross-sell opportunities
  • Work with sales on account expansions and lead communications during crises
  • Create rolling three-month plans that balance client performance objectives with margin goals
  • Bring underperforming accounts back on track through process improvements, expectation resets, or revised scopes
  • Refine processes to increase client value, reduce waste, and make work more efficient
  • Follow marketing industry developments and help clients apply relevant opportunities
  • Convert successful client outcomes into marketing case studies
  • Provide a weekly industry news insight and point of view
  • Work closely with Paid Media, SEO, Measurement, Creative, delivery, and sales teams

आवश्यकताएँ

  • At least seven years of experience in client services, account management, or client strategy
  • A minimum of four years working at a digital or performance marketing agency
  • Prior agency experience is required
  • Fluency in metrics reported by Google Ads, Meta Ads, Google Analytics, and CRM systems
  • Ability to compare multiple data sources and determine root causes
  • Clear, polished, and confident verbal and written communication skills
  • Ability to explain complex performance narratives to CMOs in straightforward language
  • Ability to write emails that help move delayed decisions forward
  • Self-awareness and a willingness to actively pursue feedback
  • Ability to connect campaign results, revenue, portfolio health, and company growth
  • Strong intellectual curiosity about clients’ businesses, industries, and marketing developments
  • Comfort making decisions and taking action with incomplete information
  • Resilience when handling challenging client situations and changing priorities

लाभ

  • Performance bonus
  • Unlimited paid time off
  • Comprehensive medical, dental, and vision coverage
  • Virtual team events and a fun, casual, inclusive company culture
  • Company-paid ClassPass membership
  • Twelve weeks of paid parental leave
  • Summer Fridays
  • 401(k) plan with employer matching
  • Competitive compensation
  • Remote work culture

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