Salesforce
Salesforce
Salesforce develops cloud-based software centered on a customer relationship management platform that brings company data and teams together through an integrated, AI-driven system. Its products support sales, customer service, and marketing workflows, with solutions designed for businesses ranging from small and medium-sized enterprises to larger organizations. Salesforce also provides industry-focused tools, Trailhead learning resources, and AppExchange apps that extend the capabilities of its CRM platform.

Customer Success Manager, Marketing Cloud Next

Guide public-sector customers through the move from legacy marketing platforms to Salesforce Marketing Cloud Next and Data Cloud. Advise stakeholders on adoption, migration, technical health, and customer value.

Description

  • Own customer outcomes across Signature deliverables, experience, renewals, and growth
  • Coordinate customer commitments throughout the Signature lifecycle
  • Bring business and technical stakeholders into alignment around the Signature offering
  • Lead training on opportunity and case management, forecasting, pipeline hygiene, knowledge creation, and omnichannel routing
  • Recommend ways to improve sales and service processes, data quality, and customer experience
  • Monitor platform usage, including opportunity updates, activity logging, forecast submissions, report use, case resolution, knowledge articles, channel adoption, and CSAT
  • Build and sustain executive relationships with customer IT and business leaders
  • Advise customers by learning their business models and applying proven solutions
  • Encourage innovation and stronger customer engagement through products and services
  • Create strategic success plans and address complex customer challenges
  • Review feature usage quarterly to increase adoption of Journey Builder, Commerce Promotions, and related tools
  • Find unused entitlements and match platform capabilities to customer priorities to improve throughput
  • Lead transitions from legacy marketing automation platforms to Salesforce Marketing Cloud Next and Data Cloud
  • Run discovery workshops, evaluate migration complexity, and map legacy features to Marketing Cloud Next
  • Define functional integration specifications, data and consent migration strategies, and migration plans
  • Create solution blueprints, functional designs, process maps, data mappings, migration documents, and UAT scripts
  • Lead customer communications for major incidents through resolution
  • Track technical health, adoption, risks, stability, performance, and release recommendations
  • Work with Sales, Engineering, Product Management, partners, ISVs, and other internal and external stakeholders
  • Apply AI-based sentiment and intent analysis to spot customer concerns and respond
  • Complete Agentblazer training and certifications to keep current with autonomous agent capabilities

Requirements

  • Bring at least five years of relevant experience in Customer Success, SaaS platforms, or a related field
  • Have at least three years supporting customers on Marketing Cloud Next or a legacy marketing platform
  • Use strong consulting skills to drive business value, facilitate discussions, address objections, and influence C-level conversations
  • Offer relevant expertise in an industry-related functional area
  • Communicate clearly and translate technical concepts into business language
  • Be legally authorized to work in the United States; visa sponsorship is unavailable
  • Know the Marketing Cloud Next platform across Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio, and Contact Builder
  • Understand Salesforce Data Cloud architecture, including data streams, unified profiles, identity resolution, segmentation, and activation
  • Understand subscriber data models and consent frameworks, including GDPR, CAN-SPAM, CASL, and POPI
  • Have working knowledge of at least one major legacy marketing platform: GovDelivery, Eloqua, Marketo, HubSpot, Pardot, or legacy Marketing Cloud Engagement
  • Understand journey and campaign migration strategy
  • Understand email deliverability, including IP warm-up, SPF, DKIM, DMARC, sender reputation, and inbox placement
  • Understand Marketing Cloud Connect, REST and SOAP Marketing Cloud APIs, API-triggered sends, and event-driven messaging
  • Define functional data migration strategies and validation criteria
  • Have working knowledge of Salesforce CRM, Sales and Service Cloud data models, Flows, and permission sets
  • Produce functional design documents, process maps, data mapping specifications, migration approach papers, and UAT scripts
  • Demonstrate the ability to lead complex discovery workshops and design sessions with senior client stakeholders
  • Use Agile delivery practices, including user story writing, backlog management, sprint planning, and sprint review facilitation
  • Use AI agents and natural-language commands to retrieve customer data, create summaries, monitor health, and draft success plans
  • Escalate complex questions about automation, data models, routing, or integrations
  • Preferred certifications include Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, and Salesforce Marketing Cloud Administrator

Benefits

  • Medical, dental, and vision coverage
  • Mental health support
  • Paid parental leave
  • Life and disability insurance
  • 401(k) plan
  • Employee stock purchase program
  • Time-off programs
  • Incentive compensation may be available
  • Equity may be available
  • AI agents to help accelerate impact
  • Reasonable accommodations during the application or recruiting process

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