Koin
Koin
201 – 500 कर्मचारी
SaaSफिनटेकसुरक्षा
Koin एक ब्राज़ीलियाई फिनटेक कंपनी है, जो ई-कॉमर्स विक्रेताओं के लिए डिजिटल भुगतान और धोखाधड़ी की रोकथाम पर केंद्रित है। इसके उत्पादों में AI-आधारित एंटी-फ्रॉड तकनीक, पेमेंट गेटवे और Pix parcelado शामिल हैं, जो अभी खरीदें और बाद में भुगतान करें विकल्प है। Koin मशीन लर्निंग, अनुकूलन योग्य नियमों, रीयल-टाइम लेनदेन निगरानी और धोखाधड़ी से होने वाले नुकसान की वसूली की रणनीतियों को मिलाकर ऑनलाइन व्यवसायों को भुगतान रूपांतरण बेहतर करने और धोखाधड़ी से जुड़े नुकसान सीमित करने में मदद करती है। कंपनी ब्राज़ील के नियामक ढाँचे के तहत लाइसेंस प्राप्त भुगतान संस्था और अधिकृत प्रतिनिधि के रूप में काम करती है।

Mid-Level CRM Analyst – São Paulo (Hybrid)

CRM Analyst at Koin driving customer activation, repeat purchases, and retention for a payments and BNPL fintech. Develops data-led, multichannel campaigns for customers across Latin America.

विवरण

  • Plan and deliver communications through Push, Email, WhatsApp, and In-App channels.
  • Evaluate each channel’s role in the conversion funnel and optimize channel allocation.
  • Analyze customer behavior across multiple purchasing channels.
  • Detect consumption patterns, engagement levels, contact preferences, and optimal messaging windows.
  • Create audiences using behavioral and product-usage data.
  • Manage marketing automation platforms with consistent quality, cadence, and execution.
  • Monitor channel KPIs such as CTR, CVR, open rate, and conversion rate.
  • Find opportunities to improve performance and expand successful initiatives.
  • Partner with Growth, Product, and Branding teams to connect CRM communications with marketing priorities.
  • Help maintain the seasonal calendar and deliver announcements, special-date campaigns, and partner initiatives.

आवश्यकताएँ

  • Advanced coursework in Marketing, Advertising, Business Administration, Data Engineering, or a related discipline.
  • At least two years of demonstrated CRM or lifecycle marketing experience in fintech, e-commerce, or marketplace businesses.
  • Practical experience using marketing automation platforms such as Salesforce Marketing Cloud, MoEngage, or comparable tools.
  • Ability to segment audiences using behavioral insights.
  • Strong understanding of channel-specific CRM metrics, including CTR, CVR, open rate, and conversion rate.
  • Advanced proficiency with Excel or Google Sheets for data consolidation and analysis.
  • Experience conducting A/B tests and working with control groups is preferred.
  • SQL knowledge for querying data is preferred.
  • Experience in BNPL or fintech is preferred.
  • Spanish proficiency for collaboration with Latin American teams is preferred.

लाभ

  • Life insurance
  • Health and dental coverage
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub membership
  • Work-from-anywhere arrangement
  • Discounts on the Decolar.com platform
  • Golden Farma benefit
  • Home office allowance

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