Koin
Koin
201 – 500 Қызметкерлер
SaaSҚауіпсіздікФинтех
Koin — электрондық коммерция сатушыларына арналған цифрлық төлемдер мен алаяқтықтың алдын алуға бағытталған бразилиялық финтех-компания. Оның өнімдеріне жасанды интеллектке негізделген алаяқтыққа қарсы технология, төлем шлюзі және қазір сатып алып, кейін төлеуге мүмкіндік беретін Pix parcelado қызметі кіреді. Koin онлайн-бизнеске төлемдердің конверсиясын арттыруға және алаяқтықтан болатын шығындарды шектеуге көмектесу үшін машиналық оқытуды, бапталатын ережелерді, транзакцияларды нақты уақытта бақылауды және алаяқтықтан болған шығынды өтеу стратегияларын біріктіреді. Компания Бразилияның реттеуші талаптары аясында лицензияланған төлем ұйымы және төлем ұйымының корреспонденті ретінде жұмыс істейді.

Mid-Level CRM Analyst – São Paulo (Hybrid)

CRM Analyst at Koin driving customer activation, repeat purchases, and retention for a payments and BNPL fintech. Develops data-led, multichannel campaigns for customers across Latin America.

Сипаттама

  • Plan and deliver communications through Push, Email, WhatsApp, and In-App channels.
  • Evaluate each channel’s role in the conversion funnel and optimize channel allocation.
  • Analyze customer behavior across multiple purchasing channels.
  • Detect consumption patterns, engagement levels, contact preferences, and optimal messaging windows.
  • Create audiences using behavioral and product-usage data.
  • Manage marketing automation platforms with consistent quality, cadence, and execution.
  • Monitor channel KPIs such as CTR, CVR, open rate, and conversion rate.
  • Find opportunities to improve performance and expand successful initiatives.
  • Partner with Growth, Product, and Branding teams to connect CRM communications with marketing priorities.
  • Help maintain the seasonal calendar and deliver announcements, special-date campaigns, and partner initiatives.

Талаптар

  • Advanced coursework in Marketing, Advertising, Business Administration, Data Engineering, or a related discipline.
  • At least two years of demonstrated CRM or lifecycle marketing experience in fintech, e-commerce, or marketplace businesses.
  • Practical experience using marketing automation platforms such as Salesforce Marketing Cloud, MoEngage, or comparable tools.
  • Ability to segment audiences using behavioral insights.
  • Strong understanding of channel-specific CRM metrics, including CTR, CVR, open rate, and conversion rate.
  • Advanced proficiency with Excel or Google Sheets for data consolidation and analysis.
  • Experience conducting A/B tests and working with control groups is preferred.
  • SQL knowledge for querying data is preferred.
  • Experience in BNPL or fintech is preferred.
  • Spanish proficiency for collaboration with Latin American teams is preferred.

Артықшылықтар

  • Life insurance
  • Health and dental coverage
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub membership
  • Work-from-anywhere arrangement
  • Discounts on the Decolar.com platform
  • Golden Farma benefit
  • Home office allowance

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