Koin
Koin
201 – 500 Xodimlar
FintexSaaSXavfsizlik
Koin elektron tijorat sotuvchilari uchun raqamli to‘lovlar va firibgarlikning oldini olishga ixtisoslashgan Braziliya fintech kompaniyasidir. Uning mahsulotlari qatoriga sun’iy intellekt asosidagi firibgarlikka qarshi texnologiya, to‘lov shlyuzi va hozir xarid qilib, keyinroq to‘lash imkonini beruvchi Pix parcelado kiradi. Koin onlayn bizneslarga to‘lov konversiyasini yaxshilash va firibgarlik bilan bog‘liq zararlarni cheklashga yordam berish uchun mashinaviy o‘qitish, sozlanadigan qoidalar, tranzaksiyalarni real vaqt rejimida monitoring qilish hamda firibgarlikdan ko‘rilgan zararni qoplash strategiyalarini birlashtiradi. Kompaniya Braziliyaning tartibga solish doirasi asosida litsenziyalangan to‘lov tashkiloti va to‘lov tashkilotining vakili sifatida faoliyat yuritadi.

Mid-Level CRM Analyst – São Paulo (Hybrid)

CRM Analyst at Koin driving customer activation, repeat purchases, and retention for a payments and BNPL fintech. Develops data-led, multichannel campaigns for customers across Latin America.

Tavsif

  • Plan and deliver communications through Push, Email, WhatsApp, and In-App channels.
  • Evaluate each channel’s role in the conversion funnel and optimize channel allocation.
  • Analyze customer behavior across multiple purchasing channels.
  • Detect consumption patterns, engagement levels, contact preferences, and optimal messaging windows.
  • Create audiences using behavioral and product-usage data.
  • Manage marketing automation platforms with consistent quality, cadence, and execution.
  • Monitor channel KPIs such as CTR, CVR, open rate, and conversion rate.
  • Find opportunities to improve performance and expand successful initiatives.
  • Partner with Growth, Product, and Branding teams to connect CRM communications with marketing priorities.
  • Help maintain the seasonal calendar and deliver announcements, special-date campaigns, and partner initiatives.

Talablar

  • Advanced coursework in Marketing, Advertising, Business Administration, Data Engineering, or a related discipline.
  • At least two years of demonstrated CRM or lifecycle marketing experience in fintech, e-commerce, or marketplace businesses.
  • Practical experience using marketing automation platforms such as Salesforce Marketing Cloud, MoEngage, or comparable tools.
  • Ability to segment audiences using behavioral insights.
  • Strong understanding of channel-specific CRM metrics, including CTR, CVR, open rate, and conversion rate.
  • Advanced proficiency with Excel or Google Sheets for data consolidation and analysis.
  • Experience conducting A/B tests and working with control groups is preferred.
  • SQL knowledge for querying data is preferred.
  • Experience in BNPL or fintech is preferred.
  • Spanish proficiency for collaboration with Latin American teams is preferred.

Imtiyozlar

  • Life insurance
  • Health and dental coverage
  • Transportation allowance
  • Meal and food allowances
  • Childcare assistance
  • Extended parental leave
  • TotalPass or Wellhub membership
  • Work-from-anywhere arrangement
  • Discounts on the Decolar.com platform
  • Golden Farma benefit
  • Home office allowance

O‘xshash ish o‘rinlari

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