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Customer Value Manager (Full-Time, On-Site in Mauritius)
Drive subscriber acquisition, retention, churn reduction, and profitability across the Mauritius market. Lead CRM, customer analytics, and lifecycle value initiatives in a full-time, on-site role.
विवरण
- Analyze subscriber behavior across acquisition, engagement, usage, retention, churn, and reactivation.
- Segment the subscriber portfolio by value, behavior, and growth potential.
- Track customer performance metrics such as ARPU, churn, retention, usage, and satisfaction.
- Evaluate initiative outcomes and support sustainable growth in subscriber value.
- Develop and manage CRM and relationship-marketing plans across the customer lifecycle.
- Create personalized upsell, cross-sell, and retention programs.
- Oversee direct marketing related to offer changes and subscriber-value protection.
- Support acquisition and upsell plans aligned with business goals.
- Assess campaign results and provide recommendations focused on return on investment.
- Model the customer-value, churn, and ARPU effects of offer changes.
- Recommend enhancements to commercial and marketing initiatives.
- Coordinate customer-value activities with sales, marketing, distribution, and customer service teams.
- Help shape the commercial strategy for the Mauritius market.
- Connect operational priorities with broader business objectives through cross-functional collaboration.
- Monitor competitor activity, market offers, promotional mechanics, and usage trends.
- Identify market opportunities and risks to refine customer-value strategies.
आवश्यकताएँ
- At least 3–5 years of experience in subscription marketing, CRM or data marketing, or customer value management.
- Background in telecommunications, media, or another subscription-based business.
- Strong knowledge of retention drivers, churn management, and subscriber segmentation.
- Expertise in customer metrics such as CLV, churn, and retention, with the ability to interpret and improve performance.
- Excellent analytical and data-synthesis capabilities.
- Proficiency with CRM, campaign-management, and data-visualization or analysis tools, including SQL, Power BI, or Tableau.
- Strong experience in relationship marketing and subscriber-portfolio management.
- Fluent English communication skills.
- A strong commercial and customer-focused mindset.
- Ability to turn data into strategic business decisions.
- Curious, detail-oriented, and well organized.
- Effective interpersonal and cross-functional collaboration skills.
- Self-directed, proactive, and willing to take initiative.
- Adaptable in a dynamic, multi-site working environment.
- Based exclusively in Mauritius, with travel to retail locations across the territory.
- benefitsItems_DO_NOT_USE?
लाभ
- Join an ambitious and inclusive organization committed to working within planetary boundaries.
- Contribute to initiatives supporting gender equality and addressing discrimination and harassment.
- Work in an environment focused on equal opportunity and inclusion.
- Support efforts to reduce environmental impact and develop more sustainable products.
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