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Lifecycle and Retention Marketing Manager – Ecommerce Membership
Lead lifecycle marketing for ARB Interactive’s US-based remote commerce platform, with a focus on email, SMS, and membership retention. Manage Klaviyo programs, customer segmentation, testing, and initiatives that improve lifetime value.
Сипаттама
- Set the lifecycle roadmap and prioritize opportunities across the customer journey
- Develop and optimize Klaviyo automation, including event triggers, segmentation, flow rules, email and SMS coordination, and personalization
- Create behavioral segments based on lifecycle stage, purchase history, membership status, engagement, and customer value
- Manage membership initiatives spanning onboarding, benefit adoption, churn reduction, cancellations, win-back campaigns, and upgrades
- Operate a disciplined testing program with defined hypotheses, target KPIs, recorded results, and follow-up actions
- Manage the campaign calendar and quality-assurance process for promotions and sweepstakes deadlines
- Build lifecycle reporting that links CRM activity with conversion, repeat purchases, retention, churn, reactivation, and LTV
- Review the existing lifecycle and Klaviyo infrastructure and document the customer journey within the first 90 days
- Establish baseline KPIs and launch or enhance priority evergreen flows
- Deliver measurable improvement in at least one significant conversion or retention metric
Талаптар
- At least five years of experience in lifecycle, CRM, retention, or ecommerce marketing
- Advanced hands-on Klaviyo expertise, including taking complex flows from strategy through implementation
- Professional experience with email and SMS marketing in ecommerce, subscription, or membership businesses
- Demonstrated results improving retention, repeat purchases, conversion, churn, or LTV
- Strong analytical capability and experience designing structured A/B tests
- Experience with Shopify or Shopify Plus
- High attention to detail and a rigorous approach to quality assurance
- Ability to work independently while setting and advancing personal priorities
- Experience with sweepstakes, rewards, loyalty, or promotional ecommerce is preferred
- Experience with membership platforms such as Appstle, Skio, or Recharge is preferred
- Experience with CRM migrations, launching Klaviyo programs from the ground up, or activating Meta audiences from CRM data is preferred
- Must have legal authorization to work where the role is based; any sponsorship requirement is evaluated during the application process