ARB Interactive गेमिंग और ईकॉमर्स के क्षेत्र में उपभोक्ता प्रौद्योगिकी उत्पाद विकसित करती है। 2022 में स्थापित यह कंपनी Modo Casino का संचालन करती है, जो कैसीनो-शैली के खेलों की व्यापक श्रृंखला वाला एक निःशुल्क खेलने योग्य प्लेटफ़ॉर्म है। इसके कार्य में Publishers Clearing House के साथ साझेदारी भी शामिल है, जिसका केंद्र कैज़ुअल गेमिंग और स्वीपस्टेक्स पुरस्कार हैं। 51–200 कर्मचारियों वाली ARB Interactive उन पेशेवरों के लिए अवसर प्रस्तुत करती है, जो उपभोक्ता-केंद्रित गेमिंग उत्पादों और B2C तकनीक में रुचि रखते हैं।
Lifecycle and Retention Marketing Manager – Ecommerce Membership
Lead lifecycle marketing for ARB Interactive’s US-based remote commerce platform, with a focus on email, SMS, and membership retention. Manage Klaviyo programs, customer segmentation, testing, and initiatives that improve lifetime value.
विवरण
- Set the lifecycle roadmap and prioritize opportunities across the customer journey
- Develop and optimize Klaviyo automation, including event triggers, segmentation, flow rules, email and SMS coordination, and personalization
- Create behavioral segments based on lifecycle stage, purchase history, membership status, engagement, and customer value
- Manage membership initiatives spanning onboarding, benefit adoption, churn reduction, cancellations, win-back campaigns, and upgrades
- Operate a disciplined testing program with defined hypotheses, target KPIs, recorded results, and follow-up actions
- Manage the campaign calendar and quality-assurance process for promotions and sweepstakes deadlines
- Build lifecycle reporting that links CRM activity with conversion, repeat purchases, retention, churn, reactivation, and LTV
- Review the existing lifecycle and Klaviyo infrastructure and document the customer journey within the first 90 days
- Establish baseline KPIs and launch or enhance priority evergreen flows
- Deliver measurable improvement in at least one significant conversion or retention metric
आवश्यकताएँ
- At least five years of experience in lifecycle, CRM, retention, or ecommerce marketing
- Advanced hands-on Klaviyo expertise, including taking complex flows from strategy through implementation
- Professional experience with email and SMS marketing in ecommerce, subscription, or membership businesses
- Demonstrated results improving retention, repeat purchases, conversion, churn, or LTV
- Strong analytical capability and experience designing structured A/B tests
- Experience with Shopify or Shopify Plus
- High attention to detail and a rigorous approach to quality assurance
- Ability to work independently while setting and advancing personal priorities
- Experience with sweepstakes, rewards, loyalty, or promotional ecommerce is preferred
- Experience with membership platforms such as Appstle, Skio, or Recharge is preferred
- Experience with CRM migrations, launching Klaviyo programs from the ground up, or activating Meta audiences from CRM data is preferred
- Must have legal authorization to work where the role is based; any sponsorship requirement is evaluated during the application process