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Remote Digital Experience Manager, Web Operations
Lead Cardinal Health’s healthcare websites and customer portals, improving digital experiences across key customer journeys. Drive SEO, analytics, ecommerce optimization, and online self-service adoption.
विवरण
- Oversee website content, navigation, information architecture, and overall site structure.
- Improve website content, customer communications, promotional banners, landing pages, and self-service experiences.
- Improve customer journeys for finding information, managing and reordering orders, tracking shipments, managing accounts, and requesting services.
- Optimize digital experiences for patients, caregivers, clinicians, and payors.
- Support lead generation, referrals, intake, acquisition, retention, and engagement throughout the customer lifecycle.
- Work with Operations, Customer Service, and Revenue Cycle Management to resolve customer pain points and improve satisfaction and operational efficiency.
- Bring internal and external customer perspectives to campaigns, content, and initiatives.
- Create and implement SEO and AEO strategies.
- Oversee website analytics, tagging, consent, and compliance tools, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms.
- Assess website performance, customer behavior, conversion funnels, search results, and self-service adoption.
- Turn analysis into practical insights and recommendations.
- Work with legal, privacy, and compliance teams to meet requirements such as HIPAA and ADA.
- Oversee department operations and supervise professional employees, front-line supervisors, and/or business support staff.
- Contribute to the development of policies and procedures.
- Ensure employees follow established guidelines.
- Work with direct reports, colleagues, customers, suppliers, and senior management as needed.
- Resolve operational and project issues and build stakeholder consensus.
आवश्यकताएँ
- At least 7 years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences is preferred.
- A bachelor’s degree in a related field or equivalent work experience is preferred.
- Experience with Salesforce Commerce Cloud or a comparable digital experience or ecommerce platform is preferred.
- Strong familiarity with web analytics tools such as GA4, Google Tag Manager, Adobe Analytics, and Mouseflow, and with digital performance measurement frameworks.
- A record of developing and implementing SEO strategies, with a strong understanding of emerging AEO practices.
- Ability to use customer insights, analytics, and optimization techniques to achieve measurable business outcomes.
- Excellent communication skills and comfort working with technical and non-technical teams.
- Experience with consent, privacy, and compliance tools such as Osano, Freshpaint, or similar platforms.
- Experience in healthcare or a related regulated industry is strongly preferred.
लाभ
- Bonus eligible.
- Medical, dental, and vision coverage.
- Paid time off plan.
- Health savings account (HSA).
- 401(k) savings plan.
- Access to wages before payday through myFlexPay.
- Flexible spending accounts (FSAs).
- Short- and long-term disability coverage.
- Work-life resources.
- Paid parental leave.
- Healthy lifestyle programs.
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