Ecommerce Merchandising Manager
Trulieve
Lead product information, pricing, and promotions across Trulieve’s cannabis retail website and app. Manage a specialist team and coordinate launches across markets.
खोलें
OLIPOP PBC ऐसे कार्यात्मक शीतल पेय विकसित करता है जो प्रीबायोटिक घुलनशील फाइबर और पारंपरिक विकल्पों की तुलना में कम कैलोरी के साथ सोडा के परिचित स्वादों को नए रूप में प्रस्तुत करते हैं। इसकी श्रृंखला में Vintage Cola, Root Beer, Cream Soda और Cherry Cola शामिल हैं, जो पुरानी यादें जगाने वाले स्वाद को पाचन स्वास्थ्य पर ध्यान के साथ जोड़ती है। कंपनी सीधे उपभोक्ताओं को बेचती है और बार-बार ऑर्डर के लिए सदस्यता विकल्प उपलब्ध कराती है, जिससे बेहतर स्वास्थ्य के अनुकूल पेय और रोज़मर्रा के आंत स्वास्थ्य में रुचि रखने वाले ग्राहकों की सेवा होती है।
Senior Manager, Direct-to-Consumer Ecommerce
Lead OLIPOP’s direct-to-consumer ecommerce business, including its P&L and growth strategy. Oversee Shopify, lifecycle marketing, subscriptions, social commerce, loyalty, and revenue performance.
विवरण
- Own the direct-to-consumer P&L, growth, and revenue for drinkolipop.com.
- Set and deliver the full DTC strategy across site experience, merchandising, customer acquisition, conversion, retention, subscriptions, and fulfillment.
- Lead omnichannel CRM, lifecycle marketing, and loyalty strategy and execution.
- Oversee affiliate and social commerce programs, including TikTok Shop.
- Manage one direct report and relationships with multiple vendors.
- Drive major cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations.
- Apply data, experimentation, and digital best practices to improve acquisition, engagement, and customer lifetime value.
- Identify risks and root causes, then deliver improvements that can scale.
- Share performance updates, priorities, and recommendations with senior leaders.
- Make high-impact decisions independently and bring stakeholders along with clear reasoning.
- Track digital and ecommerce trends, advise as a subject-matter expert, and introduce new approaches across DTC and broader ecommerce channels.
- Report to the VP of eCommerce.
आवश्यकताएँ
- At least 12 years in DTC, ecommerce, or digital roles at a fast-growing consumer brand, with recognized DTC expertise.
- Hands-on proficiency with Shopify, Klaviyo, Stay AI, TikTok Shop, and Impact/Rakuten is required.
- Strong experience across CRM, lifecycle marketing, acquisition, retention, subscriptions, and loyalty programs is required.
- A record of owning DTC and subscription revenue and delivering measurable growth at the company level.
- Ability to lead complex cross-functional work and influence senior executives and external partners.
- Strong analytical and digital skills, including experience with merchandising, optimization, and experimentation.
- Enthusiasm for creating community-led, brand-centered consumer experiences.
- Beverage or better-for-you beverage experience is preferred.
लाभ
- Bonus
- Fully remote work
- In-person offsites
- Reasonable accommodations during the application process and employment
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