Ecommerce Merchandising Manager
Trulieve
Lead product information, pricing, and promotions across Trulieve’s cannabis retail website and app. Manage a specialist team and coordinate launches across markets.
Open
OLIPOP PBC develops functional soft drinks that reimagine familiar soda flavors with prebiotic soluble fiber and fewer calories than traditional options. Its range includes Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, combining nostalgic taste with a focus on digestive wellness. The company sells directly to consumers and provides subscription options for recurring orders, serving customers interested in better-for-you beverages and everyday gut health.
Senior Manager, Direct-to-Consumer Ecommerce
Lead OLIPOP’s direct-to-consumer ecommerce business, including its P&L and growth strategy. Oversee Shopify, lifecycle marketing, subscriptions, social commerce, loyalty, and revenue performance.
Description
- Own the direct-to-consumer P&L, growth, and revenue for drinkolipop.com.
- Set and deliver the full DTC strategy across site experience, merchandising, customer acquisition, conversion, retention, subscriptions, and fulfillment.
- Lead omnichannel CRM, lifecycle marketing, and loyalty strategy and execution.
- Oversee affiliate and social commerce programs, including TikTok Shop.
- Manage one direct report and relationships with multiple vendors.
- Drive major cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations.
- Apply data, experimentation, and digital best practices to improve acquisition, engagement, and customer lifetime value.
- Identify risks and root causes, then deliver improvements that can scale.
- Share performance updates, priorities, and recommendations with senior leaders.
- Make high-impact decisions independently and bring stakeholders along with clear reasoning.
- Track digital and ecommerce trends, advise as a subject-matter expert, and introduce new approaches across DTC and broader ecommerce channels.
- Report to the VP of eCommerce.
Requirements
- At least 12 years in DTC, ecommerce, or digital roles at a fast-growing consumer brand, with recognized DTC expertise.
- Hands-on proficiency with Shopify, Klaviyo, Stay AI, TikTok Shop, and Impact/Rakuten is required.
- Strong experience across CRM, lifecycle marketing, acquisition, retention, subscriptions, and loyalty programs is required.
- A record of owning DTC and subscription revenue and delivering measurable growth at the company level.
- Ability to lead complex cross-functional work and influence senior executives and external partners.
- Strong analytical and digital skills, including experience with merchandising, optimization, and experimentation.
- Enthusiasm for creating community-led, brand-centered consumer experiences.
- Beverage or better-for-you beverage experience is preferred.
Benefits
- Bonus
- Fully remote work
- In-person offsites
- Reasonable accommodations during the application process and employment
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