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OLIPOP PBC
OLIPOP PBC
51 – 200 Darbinieki
MārketingsPārtika un dzērieniVeselības aprūpe
OLIPOP PBC izstrādā funkcionālus bezalkoholiskos dzērienus, kuros pazīstamas limonādes garšas apvienotas ar prebiotiskām šķīstošajām šķiedrvielām un mazāku kaloriju daudzumu nekā tradicionālajos dzērienos. Sortimentā ietilpst Vintage Cola, Root Beer, Cream Soda un Cherry Cola, apvienojot nostalģisku garšu ar uzmanību gremošanas sistēmas labsajūtai. Uzņēmums pārdod produktus tieši patērētājiem un piedāvā abonēšanas iespējas atkārtotiem pasūtījumiem, apkalpojot klientus, kurus interesē labākas alternatīvas dzērieni un ikdienas zarnu veselība.
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Vakances uzņēmumā

Senior Manager, Direct-to-Consumer Ecommerce

Lead OLIPOP’s direct-to-consumer ecommerce business, including its P&L and growth strategy. Oversee Shopify, lifecycle marketing, subscriptions, social commerce, loyalty, and revenue performance.

USAmerikas Savienotās Valstis
135 000 $ – 155 000 $ / gads
AttālinātiPilna slodzeVecākais speciālistsNepieciešamā Valoda: angļuE-komercija

Apraksts

  • Own the direct-to-consumer P&L, growth, and revenue for drinkolipop.com.
  • Set and deliver the full DTC strategy across site experience, merchandising, customer acquisition, conversion, retention, subscriptions, and fulfillment.
  • Lead omnichannel CRM, lifecycle marketing, and loyalty strategy and execution.
  • Oversee affiliate and social commerce programs, including TikTok Shop.
  • Manage one direct report and relationships with multiple vendors.
  • Drive major cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations.
  • Apply data, experimentation, and digital best practices to improve acquisition, engagement, and customer lifetime value.
  • Identify risks and root causes, then deliver improvements that can scale.
  • Share performance updates, priorities, and recommendations with senior leaders.
  • Make high-impact decisions independently and bring stakeholders along with clear reasoning.
  • Track digital and ecommerce trends, advise as a subject-matter expert, and introduce new approaches across DTC and broader ecommerce channels.
  • Report to the VP of eCommerce.

Prasības

  • At least 12 years in DTC, ecommerce, or digital roles at a fast-growing consumer brand, with recognized DTC expertise.
  • Hands-on proficiency with Shopify, Klaviyo, Stay AI, TikTok Shop, and Impact/Rakuten is required.
  • Strong experience across CRM, lifecycle marketing, acquisition, retention, subscriptions, and loyalty programs is required.
  • A record of owning DTC and subscription revenue and delivering measurable growth at the company level.
  • Ability to lead complex cross-functional work and influence senior executives and external partners.
  • Strong analytical and digital skills, including experience with merchandising, optimization, and experimentation.
  • Enthusiasm for creating community-led, brand-centered consumer experiences.
  • Beverage or better-for-you beverage experience is preferred.

Priekšrocības

  • Bonus
  • Fully remote work
  • In-person offsites
  • Reasonable accommodations during the application process and employment

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