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OLIPOP PBC
OLIPOP PBC
51 – 200 Darbuotojai
Maistas ir gėrimaiRinkodaraSveikatos priežiūra
OLIPOP PBC kuria funkcinius gaiviuosius gėrimus, kuriuose gerai pažįstami gaiviųjų gėrimų skoniai derinami su prebiotinėmis tirpiomis skaidulomis ir mažesniu kalorijų kiekiu nei tradiciniuose produktuose. Įmonės asortimente yra „Vintage Cola“, „Root Beer“, „Cream Soda“ ir „Cherry Cola“ – juose nostalgiškas skonis derinamas su dėmesiu virškinimo sistemos gerovei. Įmonė parduoda produktus tiesiogiai vartotojams ir siūlo prenumeratos pasirinkimus periodiniams užsakymams, aptarnaudama klientus, besidominčius sveikesniais gėrimais ir kasdiene žarnyno sveikata.
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Senior Manager, Direct-to-Consumer Ecommerce

Lead OLIPOP’s direct-to-consumer ecommerce business, including its P&L and growth strategy. Oversee Shopify, lifecycle marketing, subscriptions, social commerce, loyalty, and revenue performance.

USJungtinės Valstijos
135 000 $ – 155 000 $ / metai
NuotolinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųElektroninė prekyba

Aprašymas

  • Own the direct-to-consumer P&L, growth, and revenue for drinkolipop.com.
  • Set and deliver the full DTC strategy across site experience, merchandising, customer acquisition, conversion, retention, subscriptions, and fulfillment.
  • Lead omnichannel CRM, lifecycle marketing, and loyalty strategy and execution.
  • Oversee affiliate and social commerce programs, including TikTok Shop.
  • Manage one direct report and relationships with multiple vendors.
  • Drive major cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations.
  • Apply data, experimentation, and digital best practices to improve acquisition, engagement, and customer lifetime value.
  • Identify risks and root causes, then deliver improvements that can scale.
  • Share performance updates, priorities, and recommendations with senior leaders.
  • Make high-impact decisions independently and bring stakeholders along with clear reasoning.
  • Track digital and ecommerce trends, advise as a subject-matter expert, and introduce new approaches across DTC and broader ecommerce channels.
  • Report to the VP of eCommerce.

Reikalavimai

  • At least 12 years in DTC, ecommerce, or digital roles at a fast-growing consumer brand, with recognized DTC expertise.
  • Hands-on proficiency with Shopify, Klaviyo, Stay AI, TikTok Shop, and Impact/Rakuten is required.
  • Strong experience across CRM, lifecycle marketing, acquisition, retention, subscriptions, and loyalty programs is required.
  • A record of owning DTC and subscription revenue and delivering measurable growth at the company level.
  • Ability to lead complex cross-functional work and influence senior executives and external partners.
  • Strong analytical and digital skills, including experience with merchandising, optimization, and experimentation.
  • Enthusiasm for creating community-led, brand-centered consumer experiences.
  • Beverage or better-for-you beverage experience is preferred.

Privalumai

  • Bonus
  • Fully remote work
  • In-person offsites
  • Reasonable accommodations during the application process and employment

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