Ecommerce Merchandising Manager
TrulieveLead product information, pricing, and promotions across Trulieve’s cannabis retail website and app. Manage a specialist team and coordinate launches across markets.
खोलें
Trulieve एक कैनबिस संगठन है जिसकी स्थापना 2016 में हुई थी और जो औषधीय तथा मनोरंजक उपयोग के लिए मारिजुआना उत्पाद विकसित और उपलब्ध कराता है। इसका काम कॉर्पोरेट संचालन, उत्पादन और खुदरा बिक्री तक फैला हुआ है, जिससे कैनबिस उत्पादों और मरीज-केंद्रित सेवाओं का समर्थन करने वाली टीमों में करियर के अवसर मिलते हैं। कंपनी कैनबिस उद्योग के प्रति अपने दृष्टिकोण के हिस्से के रूप में विविधता, सामाजिक जिम्मेदारी और नवाचार पर जोर देती है।
Senior E-Commerce Analyst at Trulieve (Florida Remote)
Analyze Trulieve’s website and app performance to improve the cannabis shopping experience. Use customer, campaign, and merchandising data to guide conversion and retention decisions.
विवरण
- Lead analytics and reporting for trulieve.com and the Trulieve app, including dashboards, KPI frameworks, and recurring performance reports.
- Trace customer behavior from discovery and product browsing through checkout, pickup or delivery, and repeat purchases.
- Measure where customers leave the journey and estimate the associated revenue impact.
- Find barriers to conversion and opportunities to grow performance.
- Form test hypotheses, help design A/B and multivariate experiments, and evaluate and share the results.
- Compare campaigns, promotions, product launches, and Trulieve Rewards with performance baselines across markets and channels.
- Assess performance by product, category, onsite search, and traffic source.
- Use findings to guide merchandising, content, and marketing calendar priorities.
- Coordinate with Customer Data & Analytics, CRM, Digital Experience, and IT on tagging, data accuracy, and governance.
- Present analytical findings to leadership.
आवश्यकताएँ
- At least 4–5 years of experience in e-commerce, digital, web, or product analytics.
- Proficiency with web analytics platforms such as GA4 or Adobe Analytics, SQL, and advanced Excel.
- Experience creating dashboards and reports with Power BI, Tableau, or comparable tools.
- Working knowledge of A/B and multivariate testing, funnel analysis, and clickstream analysis.
- Preferred: Bachelor’s degree in analytics, marketing, business, statistics, economics, or a related discipline, or equivalent experience.
- Preferred: Experience with Snowflake, customer data platforms, tag management such as GTM, and mobile app analytics.
- Preferred: Background in retail, CPG, healthcare, or another highly regulated industry, with familiarity with loyalty or rewards data.
- Strong analytical ability and skill in clearly explaining data and recommendations to non-technical colleagues.
- Careful attention to detail and strong problem-solving ability.
- Clear communication, collaboration, and organizational skills.
- Ability to perform in a fast-paced, changing work environment.
- Flexible schedule, including some nights and weekends.
लाभ
- Comprehensive benefits package.
- Paid time off.
- Remote work available.
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