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321 The Agency
321 The Agency
11 – 50 Employees
MarketingMedia
321 The Agency is a marketing and media agency that helps brands build lasting relevance through storytelling, social engagement, and strategic campaign work. Its services span strategy, insights and research, brand creation, and campaign activation across digital and traditional media. The agency focuses on creating sustained connections with audiences beyond an individual campaign, working with technology partners to improve brand experiences and deliver targeted content across the digital ecosystem.
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CRM Specialist | GoHighLevel & Salesforce | Florida Remote

Build and optimize GoHighLevel CRM systems, automations, funnels, integrations, and campaigns for clients of 321 The Agency. Support GoHighLevel and Salesforce strategy, governance, adoption, and operational efficiency.

USUnited StatesFLFlorida
$70,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager
Cloud

Description

  • Build and maintain GoHighLevel agency and client sub-accounts, including fields, values, tags, pipelines, and stages
  • Administer client users, roles, permissions, onboarding, and access controls
  • Create and manage snapshots that standardize and accelerate client account setup
  • Configure calendars, booking widgets, forms, surveys, and appointment reminders
  • Monitor account performance, resolve issues, and identify improvement opportunities
  • Review GoHighLevel releases and recommend relevant platform enhancements
  • Design and optimize workflows, triggers, and conditional logic for nurturing, follow-up, and communications
  • Create automated email, SMS, voicemail, and multichannel sequences
  • Configure lead routing, task assignments, notifications, and pipeline automation
  • Implement conversation AI, chat widgets, missed-call text-back, and reputation management features
  • Test, document, and maintain CRM automations
  • Build and improve funnels, landing pages, websites, and forms
  • Develop segmentation, personalization, and behavioral-trigger strategies
  • Create and manage email and SMS campaigns, templates, and broadcasts
  • Track campaign deliverability, engagement, performance, and conversions
  • Maintain compliance with CAN-SPAM, TCPA, A2P 10DLC, GDPR, and other applicable standards
  • Develop CRM strategies that support client business objectives
  • Lead discovery sessions and document business, functional, and technical requirements
  • Create process maps, workflow documentation, standard operating procedures, and training materials
  • Define CRM standards for naming, tagging, pipelines, data entry, automation, and change management
  • Assess implementation risks, dependencies, and improvement opportunities
  • Manage GoHighLevel integrations through native tools, webhooks, APIs, Zapier, Make, and middleware
  • Connect lead sources, advertising platforms, payment processors, and websites to GoHighLevel
  • Support data imports, exports, migrations, cleansing, mapping, and synchronization
  • Protect data quality through duplicate management, tagging standards, and recurring audits
  • Diagnose integration failures and coordinate resolutions with developers and vendors
  • Build reports and dashboards that provide actionable business insight
  • Act as the GoHighLevel subject matter expert and strategic advisor for assigned accounts
  • Recommend solutions based on platform best practices and client requirements
  • Deliver client training and create supporting user documentation
  • Provide ongoing platform support, troubleshooting, and strategic guidance
  • Help clients increase CRM adoption and operational efficiency
  • Partner with strategists, project managers, developers, and marketing teams across multiple accounts
  • Support Salesforce configuration, automation, and reporting as needed
  • Connect GoHighLevel with Salesforce and other sales and marketing platforms
  • Apply consistent CRM governance and data management practices across platforms
  • Support CRM assessments and migration projects involving GoHighLevel and Salesforce
  • Report to the SVP of Strategy while collaborating with strategists, project managers, designers, developers, and other account team members

Requirements

  • At least three years of hands-on GoHighLevel experience, including agency and sub-account administration
  • Experience building GoHighLevel workflows, pipelines, funnels, forms, calendars, and campaigns
  • Experience creating and managing snapshots for multi-client deployments
  • Experience with email and SMS automation, A2P 10DLC registration, and deliverability practices
  • Experience developing CRM strategies, governance standards, and process documentation
  • Experience gathering and documenting business, functional, and technical requirements
  • Strong knowledge of CRM architecture, data quality, and access management
  • Experience with webhooks, APIs, Zapier, Make, or comparable integration middleware
  • Experience with data migration, mapping, cleansing, and duplicate management
  • Understanding of email marketing, customer journeys, audience segmentation, and marketing compliance
  • Strong analytical, troubleshooting, and problem-solving abilities
  • Excellent written and verbal communication skills
  • Ability to manage multiple client accounts, projects, and priorities
  • Detail-oriented approach with an interest in process improvement and system efficiency
  • HighLevel Certified Admin or another GoHighLevel certification preferred
  • Salesforce administration or implementation experience, including objects, permissions, Flows, reports, and dashboards, preferred
  • Salesforce Administrator certification preferred
  • Experience with Salesforce Marketing Cloud, Sales Cloud, or Service Cloud preferred
  • Experience supporting CRM migrations between GoHighLevel, Salesforce, HubSpot, or similar platforms preferred
  • Experience in an agency, consulting, or multi-client environment preferred
  • Experience with conversation AI, chatbots, and reputation management tools preferred
  • Familiarity with HTML and CSS for email templates, funnels, and landing pages preferred

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