Pulp & Press Juice Co. is a Food & Beverage company founded in 2014, focused on wellness products made with organic and cold-pressed ingredients. Its range includes juices, wellness shots, smoothies, and probiotics designed to support everyday nutrition, energy, gut health, and broader wellbeing. The brand sells through retail locations in Canada and the United States and connects its products with an effort to help reduce plastic waste entering the oceans.
Community and Social Media Specialist (Hybrid, London, Ontario)
Lead organic social media, creator partnerships, community engagement, and customer support for Protein Candy and Pulp & Press. Create content, coordinate activations, manage customer conversations, and report on performance for better-for-you CPG brands.
Description
- Lead daily organic social media execution for Protein Candy
- Create, capture, edit, schedule, and publish video and static content
- Adapt creative briefs and assets for social, digital, retail, paid media, and product launches
- Spot relevant trends and turn them into on-brand content
- Write social captions and reshare approved user-generated content
- Manage comments, direct messages, and community discussions
- Deliver frontline customer support through social media, email, and the customer support platform for both brands
- Respond to questions about products, store availability, orders, delivery, and subscriptions
- Work with Customer Service and Operations to resolve issues and keep customers updated
- Escalate sensitive complaints and product-quality concerns
- Maintain FAQs and customer-response templates
- Monitor brand mentions, sentiment, and recurring feedback
- Build engagement with customers, fans, creators, and relevant communities
- Develop and maintain a pipeline of micro-influencers and creators
- Coordinate product seeding, creator briefings, deliverables, shipments, giveaways, and winner communications
- Track creator performance, content permissions, collaboration records, spending, and outcomes
- Support campaigns, product launches, sampling initiatives, and brand activations
- Coordinate schedules, event logistics, product shipments, marketing materials, swag suppliers, inventory, donations, and community partnerships
- Represent the brands at events and capture event content
- Keep the social, creator, community, and events sections of the marketing calendar current
- Monitor deadlines, dependencies, conflicts, missing assets, and delivery risks
- Maintain scorecard metrics and report on organic social, creator activity, activations, and customer support
- Recommend ways to improve content, engagement, and customer support
Requirements
- Bring 2–4 years of relevant experience in social media, marketing, community management, or customer support
- CPG or DTC experience is preferred
- Know how to manage brand social accounts and identify engagement drivers
- Can capture and edit high-quality video and static content
- Comfortable appearing on camera as well as working behind it
- Strong creative writing skills with the ability to adapt to two distinct brand voices
- Handle customer questions and complaints with empathy, sound judgment, and reliable follow-through
- Available for occasional weekend events and brief, scheduled customer-support check-ins
- Comfortable speaking with customers by phone and in person at community events
- Highly organized and able to balance planned work with incoming customer inquiries
- Able to build relationships with customers, creators, and community partners
- Communicate proactively and escalate issues appropriately
- Adapt well to a fast-paced environment with changing priorities
- Able to attend one required in-office day each month in London, Ontario, and travel to scheduled events and activations as needed
- Familiarity with Shopify, Gorgias, social scheduling platforms, and influencer tools is a plus
- Experience supporting DTC orders and subscriptions is a plus
- Photography, videography, or event experience is a plus
- Spanish or French language skills are an asset
Benefits
- Hybrid work with one required in-office day per month in London, Ontario
- Work with two growing better-for-you CPG brands
- Occasional scheduled customer-support check-ins
- Participate in brand events, activations, and community partnerships
- Diverse and inclusive workplace
- Recruitment accommodations available upon request