Founded in 2014, Marley Spoon is a meal-kit company that brings online subscribers fresh ingredients and straightforward recipes for home cooking. Customers can tailor their boxes with meal upgrades, protein swaps, gluten-free options, and ready-to-heat meals. Its direct-to-consumer business combines online ordering with fulfillment and home delivery across multiple markets.
CRM Manager, Australia
Lead AI-powered CRM strategy, campaigns and growth for Marley Spoon and Dinnerly in Australia. Drive meal-kit orders, customer retention, basket size and revenue.
Opis
- Own CRM strategy and performance targets in Australia for Marley Spoon and Dinnerly.
- Increase first-order conversion, repeat purchases, retention and customer win-back.
- Lead AI use in copy, content, personalisation, segmentation, testing and reporting.
- Develop and test AI tools and workflows, then scale approaches that work.
- Manage the CRM calendar across email, push notifications, SMS and in-app channels.
- Plan campaigns around menus, recipes, dietary themes, add-ons, seasonal occasions, retail events, brand campaigns and promotions.
- Set an always-on retail cadence and decide what to send, to which customers and when.
- Brief the in-house creative team and give feedback on assets for each channel.
- Promote recipes, add-ons and Market products to increase order value and attachment rates.
- Write campaign and asset copy from start to finish using AI tools and brand guidelines.
- Work with the CRM Analyst to build behavioural, lifecycle, tenure, order-frequency and churn-risk segments.
- Test offers, content, subject lines, timing and audiences using hypotheses and holdout groups.
- Oversee Australian CRM reporting, including revenue per send, order value and add-on attachment rate.
- Find ways to turn retail moments and one-off sends into automated lifecycle journeys.
- Guide the global lifecycle team and make sure customer journeys suit Australian customers.
- Manage send frequency, consent, list health and deliverability in line with the Spam Act and ACMA requirements.
- Work with Brand, Revenue Management, Culinary, Growth, Customer Care and international CRM teams.
- Champion customer advocacy and keep communications relevant and valuable.
Zahteve
- At least six years of hands-on CRM experience in subscription, retail or e-commerce businesses.
- Experience managing a high-frequency, product-led CRM calendar and merchandising a product range through CRM.
- Track record of owning CRM targets and delivering profitable growth measured by conversion, order frequency, basket size and revenue.
- Ability to protect margin and maintain list health.
- Proven expertise with a CRM platform such as Iterable or Braze.
- Experience independently building and sending campaigns.
- Strong segmentation and analytical skills.
- Strong copywriting skills.
- Experience using AI to write, test and scale near-final copy quickly.
- A test-and-learn approach, including A/B testing and holdout groups.
- Action-oriented working style and ability to move with urgency.
- Ability to own CRM results without a large team.
- Willingness to adjust working hours for meaningful overlap with the European team, typically one or two evenings per week.
- Bonus: experience in meal-kit, food or consumer packaged goods businesses.
- Bonus: technical skills such as Handlebars, Liquid or SQL.
- Bonus: working knowledge of Australian Spam Act and ACMA requirements for email and SMS.
- Bonus: experience scoping and briefing automated lifecycle journeys.
- Bonus: experience working across multiple brands and product ranges.
Ugodnosti
- Discounted Marley Spoon meal boxes delivered to your home.
- An HQ test kitchen where you can taste upcoming recipes.
- Six additional paid leave days each year beyond standard entitlements.
- Five paid training days each year.
- Opportunities to explore projects across different functions.
- Hybrid work with two days in the office.
- Flexible working hours.
- 24/7 support through Sonder.
- Generous parental leave, including $7,500 in childcare pay.
- Corporate health insurance discounts for you and your family.
- Flat hierarchies and a global team environment.