Înființată în 2014, Marley Spoon este o companie de kituri pentru mese care le oferă abonaților online ingrediente proaspete și rețete simple pentru gătit acasă. Clienții își pot personaliza cutiile cu îmbunătățiri pentru mese, înlocuiri de proteine, opțiuni fără gluten și mese gata de încălzit. Modelul său de afaceri direct către consumator combină comenzile online cu pregătirea comenzilor și livrarea la domiciliu pe mai multe piețe.
CRM Manager, Australia
Lead AI-powered CRM strategy, campaigns and growth for Marley Spoon and Dinnerly in Australia. Drive meal-kit orders, customer retention, basket size and revenue.
Descriere
- Own CRM strategy and performance targets in Australia for Marley Spoon and Dinnerly.
- Increase first-order conversion, repeat purchases, retention and customer win-back.
- Lead AI use in copy, content, personalisation, segmentation, testing and reporting.
- Develop and test AI tools and workflows, then scale approaches that work.
- Manage the CRM calendar across email, push notifications, SMS and in-app channels.
- Plan campaigns around menus, recipes, dietary themes, add-ons, seasonal occasions, retail events, brand campaigns and promotions.
- Set an always-on retail cadence and decide what to send, to which customers and when.
- Brief the in-house creative team and give feedback on assets for each channel.
- Promote recipes, add-ons and Market products to increase order value and attachment rates.
- Write campaign and asset copy from start to finish using AI tools and brand guidelines.
- Work with the CRM Analyst to build behavioural, lifecycle, tenure, order-frequency and churn-risk segments.
- Test offers, content, subject lines, timing and audiences using hypotheses and holdout groups.
- Oversee Australian CRM reporting, including revenue per send, order value and add-on attachment rate.
- Find ways to turn retail moments and one-off sends into automated lifecycle journeys.
- Guide the global lifecycle team and make sure customer journeys suit Australian customers.
- Manage send frequency, consent, list health and deliverability in line with the Spam Act and ACMA requirements.
- Work with Brand, Revenue Management, Culinary, Growth, Customer Care and international CRM teams.
- Champion customer advocacy and keep communications relevant and valuable.
Cerințe
- At least six years of hands-on CRM experience in subscription, retail or e-commerce businesses.
- Experience managing a high-frequency, product-led CRM calendar and merchandising a product range through CRM.
- Track record of owning CRM targets and delivering profitable growth measured by conversion, order frequency, basket size and revenue.
- Ability to protect margin and maintain list health.
- Proven expertise with a CRM platform such as Iterable or Braze.
- Experience independently building and sending campaigns.
- Strong segmentation and analytical skills.
- Strong copywriting skills.
- Experience using AI to write, test and scale near-final copy quickly.
- A test-and-learn approach, including A/B testing and holdout groups.
- Action-oriented working style and ability to move with urgency.
- Ability to own CRM results without a large team.
- Willingness to adjust working hours for meaningful overlap with the European team, typically one or two evenings per week.
- Bonus: experience in meal-kit, food or consumer packaged goods businesses.
- Bonus: technical skills such as Handlebars, Liquid or SQL.
- Bonus: working knowledge of Australian Spam Act and ACMA requirements for email and SMS.
- Bonus: experience scoping and briefing automated lifecycle journeys.
- Bonus: experience working across multiple brands and product ranges.
Beneficii
- Discounted Marley Spoon meal boxes delivered to your home.
- An HQ test kitchen where you can taste upcoming recipes.
- Six additional paid leave days each year beyond standard entitlements.
- Five paid training days each year.
- Opportunities to explore projects across different functions.
- Hybrid work with two days in the office.
- Flexible working hours.
- 24/7 support through Sonder.
- Generous parental leave, including $7,500 in childcare pay.
- Corporate health insurance discounts for you and your family.
- Flat hierarchies and a global team environment.