Highmark Health este o organizație din domeniul sănătății, axată pe îmbunătățirea modului în care oamenii accesează și experimentează serviciile de îngrijire medicală. Activitatea sa cuprinde servicii clinice, tehnologie, finanțe, marketing și alte funcții care sprijină furnizarea de servicii medicale. În calitate de licențiat independent al Blue Cross Blue Shield Association, compania reunește o gamă largă de profesioniști pentru a contribui la evoluția sistemului de sănătate. Highmark Health pune, de asemenea, accent pe diversitate, echitate și incluziune și a fost recunoscută pentru incluziunea persoanelor cu dizabilități și pentru statutul de angajator favorabil membrilor și veteranilor forțelor armate.
Lead Marketing Strategist, Member Retention and Engagement – Highmark Health
Lead data-driven retention and engagement marketing for Highmark Health’s health plans in a hybrid Pittsburgh role. Shape member communications, renewal programs, budgets, measurement, and cross-functional execution to improve loyalty and return on investment.
Descriere
- Own integrated retention marketing strategies that increase health plan renewals, reduce voluntary disenrollment, deepen member engagement, and grow lifetime value
- Create personalized, insight-led communications and experiences throughout the member lifecycle, from onboarding and benefit use to satisfaction, renewal, and intervention for at-risk members
- Examine behavioral, experiential, utilization, demographic, channel, and market data to identify retention factors, obstacles, and vulnerable segments
- Set retention audiences, customer journeys, messaging, channel strategies, testing approaches, forecasts, and success measures
- Create coordinated retention plans spanning onboarding, education, engagement, service recovery, renewal, and win-back efforts
- Prepare forecasts and business cases to support retention initiatives
- Direct cross-functional creation and delivery of personalized, omnichannel member communications
- Define retention KPIs and measurement frameworks, monitor outcomes, and recommend performance improvements
- Collaborate with Marketing, Product, Sales, Service, Clinical, Digital, Analytics, Operations, Compliance, and other partners
- Coach marketing colleagues on retention briefs, audience planning, member journeys, testing roadmaps, forecasts, and performance reporting
- Oversee campaign and program budgets, vendor capacity, schedules, approvals, risks, and reporting
- Present plans, outcomes, risks, and recommendations to stakeholders and senior leaders
- Maintain member-centered, on-brand, accessible, and compliant communications
- Use test-and-learn findings to refine programs and inform future retention strategies
- Complete additional responsibilities as assigned
Cerințe
- Bachelor’s degree in marketing, business, or a related discipline
- Six years of relevant experience may replace the degree requirement
- At least eight years coordinating end-to-end marketing strategy program delivery
- Three to five years leading cross-functional teams and creative development
- Two to five years preparing forecasts and return-on-investment analyses
- Two to five years creating marketing plans, including tactics and budgets
- Background in creative and marketing strategy work involving complex program deliverables
- Experience supervising cross-functional groups and guiding matrixed team members
- Experience coordinating work across multiple organizations through successful completion
- Ability to prioritize and deliver a high volume of concurrent projects
- Strong business writing ability
- Consistently professional conduct
- Proven budget management capability
- Ability to present marketing initiatives to internal and external audiences, including executives
- Willingness to learn and adapt to emerging marketing technologies, tools, and AI-enabled platforms
- English proficiency; no additional language is required
- Ability to follow HIPAA, company privacy and information security policies, the Code of Business Conduct, and applicable laws and regulations
Beneficii
- Hybrid schedule requiring three onsite days each week in Pittsburgh: Tuesday, Wednesday, and Thursday
- Reasonable workplace accommodations for people with disabilities
- Equal employment opportunity and nondiscrimination protections
- Policies and support for HIPAA, privacy, and data security compliance