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Encoura
Encoura
51 – 200 Angajați
ConsultanțăEducațieMarketing
Encoura combină cercetarea în domeniul educației, software-ul bazat pe date, serviciile de marketing și consultanța pentru a ajuta colegiile și universitățile să gestioneze ciclul de viață al studenților. Soluțiile sale sprijină recrutarea studenților, admiterea, retenția și implicarea acestora printr-o platformă unificată, date proprietare despre studenți și piață, căutare de la prospect până la înscriere, instrumente de implicare bazate pe inteligență artificială, marketing digital și îndrumare strategică privind înscrierile. Encoura deservește instituții de învățământ superior care caută o perspectivă mai clară asupra pieței, comunicare mai bine direcționată, o implicare mai puternică a familiilor și îmbunătățirea performanței parcursului de admitere.
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Locurile de muncă ale companiei

Digital Client Success Manager, Higher Education Marketing

Manage digital campaigns and client relationships for Encoura’s higher education marketing solutions, from onboarding through performance reviews. Coordinate campaign delivery across teams, analyze results, and recommend ways to improve performance and support client retention.

USStatele Unite ale Americii
70.000 $ – 85.000 $ / an
RemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăManager de succes al cliențilorSuccesul clienților

Descriere

  • Act as the strategic and operational lead for assigned digital marketing clients.
  • Oversee campaigns from onboarding and planning through launch, optimization, reporting, and performance management.
  • Manage daily relationships and campaign work across a portfolio of clients.
  • Coordinate delivery with Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams.
  • Keep campaign schedules, deliverables, approvals, and operational processes on track.
  • Track campaign pacing, results, and KPIs, and identify opportunities to improve targeting, creative, budget use, audience strategy, and conversions.
  • Use reporting and platform data to shape recommendations and explain results to clients and stakeholders.
  • Run client meetings, performance reviews, onboarding sessions, and strategic planning discussions.
  • Resolve campaign, tracking, reporting, and operational problems.
  • Help retain and renew clients, expand campaigns, and identify further digital marketing strategies.
  • Work with other teams to improve workflows, efficiency, communication, and service delivery.
  • Keep current with digital marketing trends, platform features, attribution methods, audience strategies, and industry practices.

Cerințe

  • At least five years of experience in digital marketing, campaign management, client success, account management, or strategic marketing.
  • Strong knowledge of digital marketing solutions, including search, social, video, retargeting, connected TV, mobile and geofencing, audience targeting, and attribution.
  • Practical experience with major advertising platforms such as Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic platforms.
  • Experience with Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms.
  • A consultative approach and strong presentation, communication, and relationship-building skills.
  • Ability to explain technical and performance topics clearly to clients with differing levels of expertise.
  • Strong organization, strategic thinking, problem-solving, and operational management skills.
  • Ability to balance multiple priorities in a fast-paced, changing environment.
  • Experience with higher education institutions or in higher education is preferred.
  • Must complete and pass CLEAR™ identity verification during pre-employment screening.
  • Must be eligible to work in the United States.

Beneficii

  • Health insurance
  • Retirement contributions
  • Paid time off
  • Comprehensive benefits package
  • Employee well-being programs
  • May qualify for variable compensation in addition to base salary

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