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Encoura
Encoura
51 – 200 Employees
ConsultingEducationMarketing
Encoura combines education research, data-driven software, marketing services, and consulting to help colleges and universities manage the student lifecycle. Its offerings support student recruitment, enrollment, retention, and engagement through a unified platform, proprietary student and market data, prospect-to-enrollment search, AI-enabled engagement tools, digital marketing, and strategic enrollment guidance. Encoura serves higher-education institutions seeking clearer market insight, more targeted outreach, stronger family engagement, and improved enrollment funnel performance.
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Digital Client Success Manager, Higher Education Marketing

Manage digital campaigns and client relationships for Encoura’s higher education marketing solutions, from onboarding through performance reviews. Coordinate campaign delivery across teams, analyze results, and recommend ways to improve performance and support client retention.

USUnited States
$70,000 – $85,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Act as the strategic and operational lead for assigned digital marketing clients.
  • Oversee campaigns from onboarding and planning through launch, optimization, reporting, and performance management.
  • Manage daily relationships and campaign work across a portfolio of clients.
  • Coordinate delivery with Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams.
  • Keep campaign schedules, deliverables, approvals, and operational processes on track.
  • Track campaign pacing, results, and KPIs, and identify opportunities to improve targeting, creative, budget use, audience strategy, and conversions.
  • Use reporting and platform data to shape recommendations and explain results to clients and stakeholders.
  • Run client meetings, performance reviews, onboarding sessions, and strategic planning discussions.
  • Resolve campaign, tracking, reporting, and operational problems.
  • Help retain and renew clients, expand campaigns, and identify further digital marketing strategies.
  • Work with other teams to improve workflows, efficiency, communication, and service delivery.
  • Keep current with digital marketing trends, platform features, attribution methods, audience strategies, and industry practices.

Requirements

  • At least five years of experience in digital marketing, campaign management, client success, account management, or strategic marketing.
  • Strong knowledge of digital marketing solutions, including search, social, video, retargeting, connected TV, mobile and geofencing, audience targeting, and attribution.
  • Practical experience with major advertising platforms such as Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic platforms.
  • Experience with Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms.
  • A consultative approach and strong presentation, communication, and relationship-building skills.
  • Ability to explain technical and performance topics clearly to clients with differing levels of expertise.
  • Strong organization, strategic thinking, problem-solving, and operational management skills.
  • Ability to balance multiple priorities in a fast-paced, changing environment.
  • Experience with higher education institutions or in higher education is preferred.
  • Must complete and pass CLEAR™ identity verification during pre-employment screening.
  • Must be eligible to work in the United States.

Benefits

  • Health insurance
  • Retirement contributions
  • Paid time off
  • Comprehensive benefits package
  • Employee well-being programs
  • May qualify for variable compensation in addition to base salary

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