Wpromote
Wpromote
201 – 500 Employees
Marketing
Wpromote is a digital marketing agency that brings paid media, SEO, content, social, and influencer marketing together with data and proprietary technology. Its teams use strategic planning, conversion rate optimization, and business intelligence to help clients improve marketing performance and identify growth opportunities. Wpromote works with both established category leaders and startups, and its hiring spans a 201–500-person agency.

Senior Director of B2B Client Services — Remote, United States

Lead integrated B2B media strategy and senior client relationships at Wpromote, a digital marketing agency. Connect campaign performance to pipeline, revenue, and account growth for enterprise and growth-stage clients.

Description

  • Build senior partnerships with marketing, sales, and revenue operations leaders.
  • Run executive engagements, including annual planning, quarterly business reviews, strategic workshops, and high-stakes presentations.
  • Oversee account health, client satisfaction, scope delivery, and escalation of significant risks.
  • Turn business objectives into integrated B2B marketing plans for demand generation, target accounts, pipeline, and revenue.
  • Coordinate channel strategies across account teams.
  • Create testing roadmaps and use performance insights to inform client recommendations.
  • Work with analytics and measurement teams to link marketing activity with lead quality, pipeline, opportunities, and revenue.
  • Strengthen client communications, strategic planning, and business storytelling across the portfolio.
  • Find account expansion opportunities and lead them through to close.
  • Contribute to financial and operational oversight for assigned accounts.
  • Lead, mentor, and develop Client Strategy team members.
  • Refine media mix, audience segmentation, creative alignment, and measurement with B2B marketing, advertising, and data technologies.
  • Use maturity maps, resource models, and digital transformation approaches to shape scalable marketing technology solutions.
  • Put tactics in place to speed the path from impressions to revenue across revenue teams.
  • Align audiences and messaging to move accounts into pipeline and closed-won revenue.
  • Coordinate with channel specialists, client services, and analytics teams, and engage client sales and marketing leaders.

Requirements

  • Bring 10 or more years of experience in B2B marketing, media strategy, integrated marketing, or client leadership, preferably at an agency.
  • Demonstrate success leading complex B2B client relationships and building integrated strategies tied to business and revenue goals.
  • Lead executive client discussions, influence senior stakeholders, and navigate complex relationships.
  • Know B2B demand generation, account-based marketing, audience targeting, and the B2B customer journey.
  • Understand integrated media strategy across paid channels.
  • Connect marketing performance with lead quality, pipeline contribution, opportunity creation, customer acquisition, or revenue growth.
  • Partner with analytics and measurement teams to assess marketing effectiveness and explain its business impact.
  • Communicate and present with exceptional clarity.
  • Apply strong financial judgment to budget forecasts, revenue management, account growth, and profitability oversight.
  • Identify ways to strengthen client partnerships, expand account scope, and generate incremental revenue.
  • Have at least four years of experience managing and mentoring high-performing teams.
  • Bring strong organizational leadership skills.
  • Hold a bachelor’s degree in Marketing, Communications, or Business, or have equivalent experience.
  • Have experience supporting enterprise B2B technology, SaaS, or other complex B2B organizations.
  • Be familiar with ABM platforms and B2B marketing technologies such as 6sense or Demandbase.
  • Have used CRM and marketing automation platforms such as Salesforce or HubSpot.
  • Understand B2B measurement approaches, including multi-touch attribution, pipeline reporting, and revenue attribution.
  • Have developed integrated strategies spanning paid media, content, creative, and other demand generation channels.
  • Have supported new business pitches, strategic proposals, and commercial planning.
  • Understand long B2B sales cycles, buying committees, and decisions involving multiple stakeholders.
  • Be authorized to work in the U.S.; immigration sponsorship is unavailable for this position.

Benefits

  • Remote-first work culture
  • Unlimited paid time off
  • Extended winter holiday break
  • Flexible schedules
  • Options to work from anywhere
  • Fully paid parental leave
  • 401(k) matching
  • Medical, dental, vision, life, and pet insurance
  • Employer-sponsored life insurance
  • Short-term disability and additional voluntary insurance
  • Annual ClassPass credits
  • Annual performance bonus

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