Ten Lifestyle Group je globalno podjetje na področju gostinstva, potovanj in trženja, ki zagotavlja storitve concierge ter storitve upravljanja življenjskega sloga za premožne posameznike, poslovne stranke in člane zasebnih programov. Od ustanovitve leta 1998 Ten povezuje člane s hoteli, restavracijami, zabavo, potovalnimi doživetji in dogodki po vsem svetu. Njene ekipe sodelujejo s finančnimi institucijami, premijskimi blagovnimi znamkami in poslovnimi partnerji pri krepitvi zavzetosti in zvestobe strank s pomočjo prilagojenih storitev in digitalnih platform. Ten upravlja tudi poslovne programe zvestobe in kotira na Londonski borzi.
Senior CRM Specialist
Lead personalised CRM campaigns, automated journeys and lifecycle marketing for Ten Lifestyle Group in Bogotá. Improve customer engagement, retention and conversion through data-led strategy and optimisation.
Opis
- Plan and deliver CRM campaigns and automated journeys across email and other channels.
- Turn business objectives into CRM strategies that increase engagement, conversion and retention.
- Promote customer-focused, compliant and value-driven CRM practices.
- Shape CRM strategy and align email campaigns with broader marketing objectives.
- Lead end-to-end email marketing, from planning and segmentation to automation and optimisation.
- Build and refine multi-step journeys for onboarding, activation, engagement and reactivation.
- Create dynamic, personalised content using behavioural, transactional and preference data.
- Deliver campaigns accurately, on schedule and to a consistently high standard.
- Grow email lists and strengthen segmentation, personalisation and targeting.
- Use audience data to send relevant communications at the right time.
- Establish A/B and holdout testing, along with performance benchmarks.
- Apply insights to improve results against KPIs.
- Track and report CRM performance, including findings and recommendations.
- Work with analytics teams to set success metrics and measurement approaches.
- Use campaign results to guide CRM strategy and roadmap planning.
- Collaborate with Marketing, Product, Technology, Legal, Customer Service and Customer Experience teams.
- Guide stakeholders with clear communication and data-backed recommendations.
- Help teams agree on CRM priorities, timelines and best practices.
- Keep CRM activity aligned with privacy regulations and internal governance.
- Maintain CRM guidelines, documentation and working practices.
- Follow industry developments and identify opportunities to improve.
Zahteve
- Substantial CRM or lifecycle marketing experience, preferably in a consumer, membership or subscription business.
- Hands-on expertise with CRM platforms such as Braze or Klaviyo, or comparable tools.
- Track record delivering automated journeys and personalised campaigns at scale.
- Strong analytical skills and ability to turn data into practical insights.
- Excellent communication and stakeholder management abilities.
- Solid technical knowledge of CRM platforms and data architecture, including segmentation, data models, automation logic, integrations and resolving delivery or data issues with technical teams.
- Fluent English.
- Experience with large, international customer databases is an advantage.
- Knowledge of consent management, privacy and compliance requirements such as GDPR is an advantage.
- Experience working with product and engineering teams on CRM projects is an advantage.
- Experience with premium, loyalty or experience-focused brands is an advantage.
- Based in Bogotá.
- Hybrid schedule requiring at least two office days per week.
- A secure home workspace at a confirmed address, without background noise or distractions.
- Ability to meet minimum internet speed requirements, which are checked during recruitment and after joining.
Ugodnosti
- Competitive salary package.
- Hybrid work combining home and office, with fully remote options potentially available to employees who do not live near the office.
- Competitive paid time off.
- One paid volunteering day each year.
- One month of paid sabbatical after every five years of service.
- Ten Loyalty Rewards programme.
- Remote working holidays.
- Discounts on employee travel and entertainment.
- A global, varied and inclusive team.
- Career opportunities at an international company.
- Recognition through regular reviews and annual Extra Mile Awards.
- Support for career development.
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