Ten Lifestyle Group
Ten Lifestyle Group
1.001 – 5.000 Angajați
CălătoriiMarketingOspitalitate
Ten Lifestyle Group este o companie globală de ospitalitate, turism și marketing care oferă servicii de concierge și de gestionare a stilului de viață pentru persoane cu averi nete ridicate, clienți corporate și membri ai unor programe private. De la înființarea sa în 1998, Ten își conectează membrii cu hoteluri, restaurante, divertisment, experiențe de călătorie și evenimente din întreaga lume. Echipele sale colaborează cu instituții financiare, branduri premium și parteneri corporate pentru a consolida implicarea și loialitatea clienților prin servicii personalizate și platforme digitale. Ten gestionează, de asemenea, programe de fidelizare corporate și este listată la Bursa de Valori din Londra.

Senior CRM Specialist in São Paulo

Lead tailored CRM campaigns and automated journeys for Ten Lifestyle Group’s global service business. Improve engagement, retention, conversions, and customer lifetime value.

Descriere

  • Plan and deliver CRM campaigns and automated journeys across email and other CRM channels.
  • Turn business objectives into CRM strategies that improve engagement, conversion, and retention.
  • Promote customer-focused, compliant, value-driven CRM practices.
  • Coordinate with teams to align email campaigns with broader marketing goals.
  • Lead email marketing strategy, covering planning, segmentation, automation, and optimisation.
  • Build and improve multi-step journeys for onboarding, activation, engagement, and reactivation.
  • Develop personalised, dynamic content using behavioural, transactional, and preference data.
  • Maintain campaign accuracy, timeliness, and quality.
  • Grow email lists and shape segmentation, personalisation, and targeting strategies.
  • Establish A/B and holdout testing, along with performance benchmarking frameworks.
  • Track and report CRM results, providing insights and recommendations.
  • Work with analytics teams to set success metrics and measurement frameworks.
  • Apply performance findings to CRM strategy and roadmap planning.
  • Partner with Marketing, Product, Technology, Legal, and Customer Experience teams on CRM.
  • Guide stakeholders with data-based recommendations and clear communication.
  • Help align CRM priorities, schedules, and best practices.
  • Keep CRM work compliant with data privacy rules and internal governance standards.
  • Help maintain CRM guidelines, documentation, and working practices.
  • Follow industry developments, tools, and innovations to identify opportunities for improvement.

Cerințe

  • Substantial CRM or lifecycle marketing experience, ideally in a consumer, membership, or subscription business.
  • Practical experience with CRM platforms, preferably Braze, Klaviyo, or similar tools.
  • Track record delivering automated journeys and personalised campaigns at scale.
  • Analytical approach and ability to turn data into practical insights.
  • Strong stakeholder management and communication abilities.
  • Technical knowledge of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and working with technical teams to resolve delivery or data issues.
  • Fluent English.
  • Experience with large, global customer databases is an advantage.
  • Knowledge of consent management, data privacy, and compliance frameworks such as GDPR is an advantage.
  • Experience working with product and engineering teams on CRM initiatives is an advantage.
  • Experience with premium, loyalty, or experience-focused brands is an advantage.
  • Based in Alphaville, São Paulo.
  • Able to work in a hybrid arrangement from the office at least two days per week.
  • Has a secure home office at a confirmed address, without background noise or distractions.
  • Meets the minimum internet speed requirements for the hybrid model, which are checked during recruitment and onboarding.

Beneficii

  • Competitive salary package.
  • Hybrid work split between home and office; fully remote options may be available to employees who do not live near the office.
  • Competitive paid time off package.
  • One paid day each year to volunteer for a good cause.
  • One month of paid sabbatical after each five years of service.
  • Ten Loyalty Rewards program.
  • Option to work remotely while on holiday.
  • Employee discounts on travel and entertainment.
  • Global, dynamic, and inclusive team.
  • Career opportunities at an international company.
  • Recognition through regular appraisals and annual Extra Mile Awards.
  • Support for career development.

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