Huntington National Bank este o instituție financiară care deservește persoane fizice, familii, companii și clienți comerciali printr-o gamă largă de produse bancare și de creditare. Oferta sa include conturi curente și de economii, carduri de credit, împrumuturi auto și ipotecare, servicii de investiții și servicii de private banking. Banca oferă, de asemenea, servicii financiare și resurse educaționale pentru grupuri precum membrii forțelor armate, personalul de intervenție, asistenții medicali și cadrele didactice. Activitatea sa combină gestionarea de zi cu zi a banilor cu planificarea financiară pe termen lung, punând accent pe serviciul pentru clienți și implicarea în comunitate.
E-commerce Strategy Manager - Huntington National Bank, Beachwood Onsite
Lead conversion optimization and experimentation for Huntington Bank’s websites and digital properties. Use analytics, personalization, testing, and acquisition expertise to improve customer journeys and digital performance.
Descriere
- Improve website performance, customer acquisition, and digital conversion through measurable, data-informed optimization
- Advance Huntington.com and related digital experiences through a structured conversion rate optimization program
- Use analytics, behavioral insights, customer feedback, competitive research, and industry practices to uncover customer experience improvements
- Build and maintain a testing roadmap covering acquisition, engagement, conversion, and customer satisfaction
- Plan, launch, and evaluate A/B and multivariate tests with Adobe Target, Sitecore Personalize, and related tools
- Convert strategic priorities into testable hypotheses and optimization programs with business partners
- Apply Adobe Analytics and other measurement tools to locate friction, drop-off, and performance improvement opportunities
- Partner with UX, marketing, content, product, and engineering teams to deliver and expand successful experiences
- Create and publish web content and landing pages in Sitecore
- Contribute to acquisition campaigns across SEO, SEM, email, social, display, affiliate, direct mail, and other channels
- Build new web experiences and page layouts with HTML and CSS
- Create, schedule, and distribute email campaigns through Salesforce Marketing Cloud
- Maintain tagging, tracking, and measurement practices that support reliable test analysis and business reporting
- Promote experimentation, customer-centered optimization, and evidence-based decisions across the organization
- Keep website and email experiences aligned with brand standards, accessibility obligations, and regulatory requirements
- Coordinate priorities across multiple testing, optimization, and digital marketing programs
- Work effectively within an agile, cross-functional team
- Complete additional responsibilities as assigned
Cerințe
- At least three years of relevant web content management and design experience with Adobe Target, Sitecore Personalize, Salesforce Marketing Cloud, or comparable platforms
- Bachelor’s degree
- Professional experience supporting enterprise conversion rate optimization and experimentation programs
- Knowledge of A/B and multivariate testing, segmentation, and personalization
- Experience creating testing strategies, roadmaps, hypotheses, and optimization frameworks
- Ability to turn web analytics and customer insights into practical recommendations
- Knowledge of customer journey analysis, funnel optimization, and digital acquisition strategy
- Knowledge of Adobe Analytics and digital measurement frameworks
- Knowledge of Adobe Target, experimentation platforms, and website personalization
- Knowledge of SEO, SEM, customer acquisition, and digital marketing channels
- Knowledge of HTML, CSS, and front-end optimization methods
- Knowledge of content management systems, including Sitecore, Sitecore XM, and SitecoreAI
- Knowledge of website accessibility standards and digital best practices
- Knowledge of website tagging and analytics implementation
- Experience presenting optimization findings, business cases, and recommendations to senior leaders
- Basic knowledge of and experience working in an agile environment
Beneficii
- Some positions outside the branch network may offer a flexible arrangement combining office and home-based work
- Remote employees may have opportunities to meet in company offices for important collaborative moments
- Huntington is an equal opportunity employer
- Tobacco-free hiring practice