Teleperformance
Teleperformance
Teleperformance oferă servicii de gestionare a experienței clienților și servicii digitale integrate pentru organizații care operează pe piețele globale. Activitatea sa combină tehnologia, protecția datelor și asistența multilingvă pentru a ajuta clienții să furnizeze soluții de afaceri adaptate nevoilor lor. Compania recrutează în domenii precum serviciul clienți, dezvoltarea afacerilor, marketingul, vânzările și resursele umane, cu oportunități în Spania, inclusiv în Barcelona, Madrid și Sevilla. Forța sa de muncă internațională reflectă accentul pus pe experiența angajaților, diversitatea culturală și colaborarea între echipe multilingve.

Content Marketing Manager – Teleperformance (Remote, United States)

Lead Teleperformance’s thought-leadership webinar program and GenAI-enabled content engine. Support account-based marketing, demand generation, and sales growth for a global digital business services provider.

Descriere

  • Lead and continuously improve Teleperformance’s thought-leadership webinar program in Goldcast
  • Build editorial calendars around priority industries, business lines, buyer personas, and buying stages
  • Develop high-value topics focused on buyer challenges, market trends, and strategic priorities
  • Collaborate with executives, subject-matter experts, customers, analysts, and industry influencers on differentiated content
  • Oversee webinars from topic selection and speaker preparation through production, follow-up, and performance analysis
  • Produce webinar briefs, speaker guides, moderator questions, talking points, promotional messaging, and follow-up materials
  • Increase webinar registrations, attendance, engagement, on-demand viewing, and post-event conversion
  • Repurpose webinars and other long-form content into video, social, email, nurture, executive, sales enablement, and related formats
  • Use AI for ideation, creation, and personalization while applying editorial judgment and brand standards
  • Create webinars, videos, blogs, infographics, points of view, FAQs, buyer guides, sales snippets, executive briefs, and customer stories
  • Turn complex Teleperformance solutions, capabilities, and customer results into clear buyer-focused content
  • Build content strategies and assets for 1:Many, 1:Few, ABM, and line-of-business email nurture programs
  • Develop nurture sequences that educate prospects, sustain engagement, and encourage sales conversations
  • Maintain consistent messaging across channels and campaigns for priority verticals and horizontal business lines
  • Manage a centralized content calendar and define standards, workflows, templates, and operating processes
  • Evaluate content results and refine the editorial calendar and content mix using buyer behavior data
  • Link content engagement to account-level activity and pipeline performance
  • Define metrics for registration, attendance, engagement, on-demand viewing, MQL and engaged-account progression, opportunity influence, and pipeline contribution

Cerințe

  • At least five years of B2B content marketing experience, ideally in technology, professional services, BPO, consulting, or another complex B2B setting
  • Proven experience building and managing webinar and thought-leadership programs
  • Strong editorial, writing, and storytelling abilities
  • Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying groups
  • Background in email nurture content, demand generation, or account-based marketing programs
  • Strong knowledge of B2B buyer journeys, content marketing, and integrated campaign strategy
  • Practical experience with webinar platforms; Goldcast experience is strongly preferred
  • Experience applying generative AI tools to content creation and repurposing
  • Strong project management skills with the ability to coordinate multiple programs and stakeholders
  • Ability to partner effectively with executives and senior subject-matter experts
  • Analytical approach and comfort using performance data to guide editorial and content investment decisions
  • Excellent writing, speaking, editing, and presentation skills
  • Able to work independently in a fast-paced, global, matrixed organization
  • Collaborative approach with the ability to influence matrixed sales and marketing teams
  • Must be based in the United States or Canada
  • Must be authorized to work in the United States or Canada without sponsorship

Beneficii

  • Comprehensive health coverage may include medical, vision, and dental plans
  • Employee assistance programs
  • Health and personal time off
  • Leave programs where eligible
  • Competitive 401(k) plans
  • Life insurance
  • Supplemental medical coverage
  • Critical care insurance
  • Pet insurance
  • Flexible spending account plans
  • Retail discounts
  • Career growth opportunities
  • Inclusive and diverse workplace culture
  • Work-from-home arrangement

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