Stord
Stord
Stord combines a technology-enabled fulfillment network with supply-chain software for omnichannel and direct-to-consumer commerce. Its platform brings together order and warehouse management, inventory coordination, order routing, transportation, last-mile delivery, and customer-facing delivery tools, helping brands manage fulfillment from storage through final delivery. Stord works with growing businesses in categories including food and beverage, beauty, apparel, and retail, providing configurable infrastructure and software to support faster delivery, stronger customer experiences, and more efficient operations.

Senior Marketing Operations Manager – Stord (Remote)

Lead pipeline analytics, attribution, lead routing, and HubSpot administration for Stord’s commerce technology and fulfillment business. Use GTM data to improve funnel performance, campaign impact, and revenue operations.

Description

  • Create Salesforce-based pipeline reporting across source, channel, conversion, velocity, target coverage, and stalled opportunities.
  • Review weekly pipeline results, investigate variances, and identify risks ahead of quarterly shortfalls.
  • Test and improve channel mix, campaign targeting, lead scoring, routing, SDR follow-up, and ICP alignment, then measure outcomes.
  • Prepare analysis for weekly pipeline meetings and monthly and quarterly GTM reviews.
  • Develop Stord’s multi-touch attribution model across demand generation, paid media, events, content, brand, partnerships, and SDR outbound.
  • Manage Salesforce Campaigns and campaign influence tracking using HubSpot as the upstream data source.
  • Produce executive and Board reporting on source-level pipeline, channel ROI, funnel conversion, and spend efficiency.
  • Own HubSpot UTM conventions, tracking parameters, and campaign-tagging standards.
  • Maintain attribution methods and dashboards for recurring GTM performance reviews.
  • Manage leads from capture through opportunity, including forms, scoring, qualification, and HubSpot-to-Salesforce routing.
  • Improve assignment rules, SLAs, speed-to-lead goals, and routing scalability.
  • Assess how routing changes affect conversion and pipeline generation.
  • Partner with Sales and SDR leaders on follow-up expectations, lifecycle definitions, and feedback processes.
  • Administer HubSpot workflows, lifecycle stages, scoring, segmentation, lists, forms, sequences, and campaigns.
  • Manage the HubSpot-Salesforce integration, including field mapping, synchronization health, and data flows.
  • Develop and maintain marketing automation and nurture programs.
  • Protect database quality through enrichment, deduplication, suppression, data standards, and privacy compliance.
  • Support Salesforce data quality, campaign hygiene, field validation, and marketing workflows.
  • Identify gaps in the GTM technology stack and manage enrichment, routing, and automation integrations.

Requirements

  • At least four years of experience in marketing operations, revenue operations, or GTM analytics within B2B, tech-enabled services, logistics, or commerce technology, including substantial HubSpot administration.
  • Advanced HubSpot expertise spanning workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations.
  • Demonstrated experience creating channel-based marketing attribution models.
  • Experience with Google Analytics 4, website traffic and conversion analysis, and UTM governance.
  • Experience producing Salesforce pipeline and marketing performance reports for executive or Board audiences.
  • Hands-on ownership of lead routing and management with measurable performance outcomes.
  • Working knowledge of HubSpot workflows, LeanData, Chili Piper, or comparable tools.
  • Strong Salesforce experience with reporting, data maintenance, Campaigns, campaign influence, attribution, pipeline tracking, and basic workflows.
  • Analytical proficiency with Salesforce, Google Sheets, and BI tools, plus an understanding of data structures and object relationships across HubSpot and Salesforce.
  • Strong written, verbal, and presentation skills.
  • Ability to set priorities independently and deliver work without close supervision.
  • HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications are strongly preferred.
  • Salesforce Administrator certification is a plus.
  • Additional experience with Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, Omni, CRM analytics, ecommerce, logistics, fulfillment, or adjacent commerce technology is beneficial.

Related Jobs

CONVACT - Agentur für Suchmaschinenoptimierung

Remote Sales Representative – SEO and Google Ads

CONVACT - Agentur für Suchmaschinenoptimierung
1 – 10 Employees
B2BMarketing

Follow up with leads and cold-call prospective clients for Convact’s SEO and Google Ads agency. Book appointments with online shops and e-commerce businesses across the DACH region.

Open
SPERTON - Where Great People Meet

Smart Home Automation Business Development Executive

SPERTON - Where Great People Meet
51 – 200 Employees

Drive sales of Smartwitz Marketing Solutions’ smart home automation products in Navi Mumbai. Manage client relationships, demonstrations, proposals, and opportunities through installation.

Open