Reward Gateway is an HR technology and SaaS company focused on improving the employee experience. Its platform brings together peer recognition, manager awards, flexible rewards, employee surveys, workplace communications, and wellbeing resources in one environment. The offering supports mental, physical, and financial wellbeing while helping organizations build cultures of appreciation and stronger employee connections. Founded in 2006, Reward Gateway serves more than 8 million employees worldwide and emphasizes secure handling of employee data alongside ongoing product innovation.
Senior Marketing Operations Manager | Reward Gateway | London Hybrid
Lead marketing operations for Reward Gateway’s global employee-engagement SaaS business, with a focus on HubSpot, Salesforce, attribution, reporting, and data governance. Improve revenue operations by scaling processes, strengthening marketing and sales alignment, and enabling measurable campaign performance.
Description
- Oversee global marketing operations processes for campaign planning, measurement, reporting, and ongoing improvement.
- Evaluate marketing operations processes and technology, then implement scalable enhancements based on identified gaps and opportunities.
- Manage HubSpot automation workflows, lead lifecycles, segmentation, scoring, nurture programs, and campaign execution.
- Increase adoption and effective use of HubSpot capabilities across marketing operations.
- Improve HubSpot–Salesforce integrations, data quality, reporting reliability, and marketing and sales alignment.
- Administer marketing databases, reporting accuracy, and related systems.
- Establish and uphold standards for data quality, governance, compliance, and operational consistency.
- Create dashboards and reports tracking campaign performance, funnel conversion, pipeline contribution, and marketing effectiveness.
- Design attribution models, campaign tracking standards, and funnel reporting frameworks.
- Enable global teams with scalable processes tailored to regional needs.
- Advise Marketing, Sales, and Revenue Operations stakeholders on lead management, attribution, lifecycle design, and marketing operations standards.
- Convert business objectives into operational plans with measurable results.
- Increase efficiency through automation, process development, documentation, and technology improvements.
- Resolve platform issues, monitor system health, and support reliable delivery of integrated marketing programs.
- Report to the Global Director of Revenue Operations.
Requirements
- Several years of senior experience in Marketing Operations, Demand Generation Operations, Revenue Operations, or Marketing Technology within a B2B SaaS environment.
- Advanced practical experience with HubSpot, including workflows, forms, lists, email automation, lead scoring, lifecycle management, reporting, and campaign operations.
- Strong working knowledge of Salesforce, including CRM processes, campaign objects, reporting, dashboards, and lead, contact, and account management.
- Demonstrated success improving marketing technology ecosystems through platform optimisation, process redesign, and operational scaling.
- Experience creating or improving lead lifecycle management, scoring models, segmentation approaches, and nurture programmes.
- Experience building attribution frameworks, funnel reporting, and methods for measuring marketing performance.
- Background supporting global marketing organisations across regions, time zones, and diverse stakeholder groups.
- Strong analytical, problem-solving, project management, and stakeholder management capabilities.
- Exceptional attention to detail, with a consistent focus on data quality, governance, operational accuracy, and continuous improvement.
Benefits
- Flexible annual leave of up to 40 days, including public holidays.
- £400 yearly Wellbeing Allowance.
- Private Medical Insurance.
- Budget for professional development books, e-books, and podcasts.
- Contributory pension scheme.
- Employee, friends-and-family discounts, and cashback across more than 1,200 retail, hospitality, and lifestyle brands.
- Inclusive, accessible recruitment with reasonable adjustments available.
- Flexible hybrid working arrangement.
- Access to offices whenever desired.
- Collaborative workplace connected across global teams.
- Autonomy to shape marketing technology, data, and operational processes.
- More than 40 benefits and perks supporting wellbeing, growth, and lifestyle.