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Ford Motor Company
Ford Motor Company
H1B Visa SponsorConsultingLogisticsMarketing
Ford Motor Company is a United States-based automotive manufacturer with a history dating to 1903. In addition to developing and producing vehicles, the company is expanding its focus across mobility services, digital experiences, and software. Ford’s work also includes sustainability efforts and environmental targets, reflecting an approach that connects transportation, innovation, community impact, and responsible business practices.
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Senior Global Talent Attraction Content Strategist at Ford, Remote Pennsylvania, Part-Time

Lead employer-brand strategy and recruitment marketing for Ford’s Europe and Canada talent initiatives. Shape connected storytelling across career sites, social media, events, email, CRM, and other candidate-facing channels.

USUnited StatesPAPennsylvania
$86,600 – $166,200 / year
RemotePart-timeSeniorLeadEnglish RequiredContent Manager

Description

  • Direct employer-brand content strategy and recruitment marketing campaigns for Europe and Canada, aligning regional hiring priorities with Ford’s global employee value proposition.
  • Develop compelling employee stories, talent value propositions, and audience-specific messaging for priority hiring groups and career areas.
  • Write, edit, and oversee content for career pages, social platforms, video, email, CRM communications, and recruitment campaigns.
  • Plan and deliver content for talent events across the full event cycle, including invitations, recruiter guidance, event messaging, and candidate follow-up.
  • Produce messaging frameworks, templates, and toolkits that help regional teams deliver connected content within Ford’s enterprise brand standards.
  • Collaborate with recruiters, regional employer-brand leaders, and business stakeholders to define content requirements and support critical talent attraction strategies.
  • Evaluate career-site, campaign, social, and CRM results, then communicate insights and recommend improvements to content and the candidate experience.
  • Create integrated content journeys spanning recruiter materials, talking points, career pages, social media, campaigns, talent events, email, and CRM communications.
  • Support special initiatives and talent communities, including Ford’s US Military community.

Requirements

  • Bachelor’s degree or higher in marketing, communications, journalism, or a related discipline, or an equivalent combination of education and relevant professional experience.
  • At least 10 years of experience in content strategy, employer branding, recruitment marketing, or communications, with ownership of content across multiple channels.
  • At least five years creating employer-brand and recruitment-marketing content, including employee stories and messaging for defined talent audiences.
  • At least five years working in a global or matrixed organization while coordinating projects and relationships across markets.
  • Experience supporting talent attraction initiatives in Europe and Canada and adapting global messaging to regional hiring requirements.
  • Experience activating a global employee value proposition and creating talent value propositions for distinct audiences.
  • Experience integrating content across career sites, recruiter resources, social media, career events, campaigns, email, and CRM communications.
  • Excellent writing, editing, interviewing, and presentation abilities, demonstrated through samples showing personal contribution.
  • Ability to interpret career-site, social, campaign, and CRM data to assess content performance and suggest improvements.
  • Experience partnering with regional teams, recruiters, designers, agencies, and other creative collaborators.
  • Fluency in English.
  • Visa sponsorship is unavailable for this role.
  • Must have legal authorization to work in the United States.
  • Preferred: background in automotive, mobility, or another global consumer brand.
  • Preferred: experience creating content for military talent or other specialized talent communities.
  • Preferred: experience overseeing external creative or media agencies and vendor relationships.
  • Preferred: experience presenting content strategy and performance insights to senior leaders.
  • Preferred: additional language skills, especially French, German, or Spanish.

Benefits

  • Eligibility to participate in Ford’s 401(k) matching program.
  • Immediate medical, dental, vision, and prescription coverage; the posting notes that this supplemental role is not eligible for health benefits.
  • Flexible days for family care.
  • Paid parental leave.
  • Programs supporting new-parent ramp-up.
  • Subsidized backup child care.
  • Family-building support, including adoption and surrogacy expense reimbursement and fertility treatment coverage.
  • Vehicle discount program for employees and eligible family members.
  • Management lease options.
  • Tuition assistance.
  • Established employee resource groups with active participation.
  • Paid time for individual and team community service.
  • Paid holidays, including the week between Christmas and New Year’s Day.
  • Paid time off.
  • Option to buy additional vacation time.

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