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Crypto.com
Crypto.com
1,001 – 5,000 Employees
H1B Visa SponsorCryptoFintechSecurity
Crypto.com is a cryptocurrency and fintech platform focused on making digital assets accessible through one integrated ecosystem. Its products support the buying, selling, and trading of Bitcoin, Ethereum, and more than 350 other cryptocurrencies, with payment options such as EUR transfers, SEPA, and Apple Pay or Google Pay where available. The company also provides portfolio tools through Crypto Basket, on-chain staking, a DeFi Wallet for peer-to-peer transactions, and features designed to help users explore crypto markets and earn rewards. Security, regulatory compliance, and licensed operations are central to its platform as Crypto.com serves a global user base and builds products for the wider adoption of cryptocurrency.
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CRM Manager - Crypto.com, Hong Kong (Hybrid)

Lead lifecycle CRM strategy, automation, and personalized campaigns for Crypto.com's cryptocurrency platform. Drive onboarding, retention, reactivation, product usage, and engagement across multiple product areas.

HKHong KongHybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager
SQLWeb3

Description

  • Own lifecycle CRM strategy across product areas, using targeted campaigns and personalized experiences to increase engagement, retention, onboarding, and reactivation.
  • Plan and deliver end-to-end marketing automation, covering segmentation, journey design, execution, measurement, and iteration across email, push, in-app, and in-browser channels.
  • Manage the CRM technology stack, including segmentation rules, channel configuration, data flows, and automation architecture, while identifying opportunities for improvement.
  • Work with the MarTech team to develop and maintain API triggers, data integrations, and real-time event pipelines that support scalable, data-driven campaigns.
  • Create and maintain HTML/CSS for email and in-browser templates, ensuring brand consistency, responsive layouts, and reliable rendering across clients.
  • Use customer behavior and engagement signals to create personalized experiences, support upselling, and increase product usage.
  • Apply CRM practices in personalization, A/B testing, journey design, and attribution to improve execution quality and measurable results.
  • Use AI and machine learning tools to strengthen personalization, optimize send times, improve content creation, and scale campaign operations.
  • Own campaign reporting and performance analysis, turning findings into improvements to messaging, timing, segmentation, and channel mix.
  • Partner with Product, Marketing, Creative, Legal, Compliance, and Technology teams on go-to-market strategies aligned with business priorities.
  • Coordinate with regional legal and compliance teams to keep CRM activity aligned with local regulations, especially in regulated markets.
  • Create engagement initiatives such as gamification, challenges, and rewards to increase platform stickiness and improve usage metrics, including DAU/MAU, transactions, and purchases.

Requirements

  • At least 4–6 years of experience in CRM, lifecycle, growth, or retention marketing.
  • Practical experience with CRM and CDP platforms, especially Braze, including direct campaign creation, quality assurance, and optimization.
  • Technical ability to develop email and in-browser messages with HTML/CSS, including responsive design and cross-client rendering.
  • Understanding of REST APIs, CRM event data, and external system integrations, with the ability to collaborate with MarTech and engineering teams.
  • Strong command of CRM configuration and operations, including segmentation architecture, channel logic, data integration, and automation flows.
  • Ability to analyze campaign performance using BI tools and data queries; SQL experience is strongly preferred.
  • Interest in applying AI tools to CRM work, including content generation, predictive segmentation, send-time optimization, or operational automation.
  • Solid understanding of lifecycle marketing practices such as personalization, journey design, A/B testing, and campaign attribution.
  • Strong organizational skills with the ability to manage multiple campaigns and workstreams accurately at the same time.
  • Effective cross-functional communication skills and confidence working across Marketing, Product, Legal, and Technology teams.
  • Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
  • Experience in a regulated sector such as crypto, fintech, or gaming is a strong advantage.

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