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France Télévisions
France Télévisions
5,001 – 10,000 Employees
MediaTelecommunications
France Télévisions is France’s leading public-service audiovisual group, operating across the media and telecommunications sectors. Through its television channels and programming, the group reaches a broad national audience and contributes to France’s social and cultural life. Its teams develop and deliver content with a sustained focus on editorial quality, public-service responsibilities, and the evolving needs of viewers.
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CRM Data Analyst – France Télévisions, Paris (On-site)

Analyze CRM campaigns, user behavior, and customer journeys for France Télévisions in Paris. Use data to improve segmentation, personalization, engagement, and retention strategies.

FRFranceOn-siteContractJuniorMiddleFrench RequiredData Analyst

Description

  • Support CRM teams in evaluating outbound communications across email, newsletters, push notifications, and in-app messaging
  • Prepare performance reviews and analyses of CRM campaigns, editorial newsletters, and customer journeys
  • Monitor key performance indicators and uncover opportunities for improvement
  • Examine user behavior, usage patterns, journeys, and engagement drivers
  • Recommend actions to increase performance, engagement, and retention
  • Evaluate experiments such as A/B tests, new journeys, and revised segmentations
  • Create campaign segments in partnership with CRM and Data teams
  • Source additional data to strengthen personalization and targeting
  • Convert business requirements into Data Engineering specifications, oversee delivery, and document data assets
  • Help define the business indicators and data needed for effective performance management
  • Maintain data quality, reliability, and clarity
  • Build and improve CRM dashboards
  • Find ways to refine targeting, customer journeys, contact frequency, and messaging pressure
  • Advance CRM strategies and audience understanding through data-led analysis
  • Present insights and encourage data-driven decision-making across business teams
  • Perform exploratory analyses of customer segments and behaviors
  • Review ongoing survey programs and carry out marketing research

Requirements

  • Proficiency in CRM and marketing data analysis, including performance measurement
  • Advanced Excel skills
  • Experience using data visualization tools, ideally Power BI
  • Experience with web analytics platforms, ideally Piano Analytics
  • Solid understanding of segmentation, targeting, personalization, and performance evaluation
  • Familiarity with Adobe Campaign, Airship, Piano Analytics, Mediarithmics, or a Customer Data Platform is advantageous
  • Strong analytical and synthesis capabilities
  • Ability to turn complex data into clear, practical recommendations
  • Curiosity, sound critical judgment, and enthusiasm for experimentation
  • Results-focused approach with a commitment to ongoing improvement
  • High level of accuracy and rigor
  • Ability to collaborate effectively with CRM and Data teams
  • Confidence communicating with technical and business stakeholders
  • Collaborative team spirit and strong communication skills
  • Master’s degree or equivalent higher education qualification
  • At least two years of CRM or marketing data analysis experience, preferably in a high-traffic digital environment

Benefits

  • Employee Social and Economic Committee (CSE) benefits
  • Remote work
  • Stimulating professional environment
  • Opportunity to support France Télévisions’ digital transformation
  • Exposure to CRM, editorial newsletters, personalization, and audience engagement initiatives
  • Opportunity to contribute to customer engagement strategies across the Group’s offerings
  • Specialist CRM team focused on test-and-learn practices and continuous improvement

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