France Télévisions फ्रांस का प्रमुख सार्वजनिक-सेवा ऑडियोविज़ुअल समूह है, जो मीडिया और दूरसंचार क्षेत्रों में कार्यरत है। अपने टेलीविज़न चैनलों और कार्यक्रमों के माध्यम से यह समूह देशभर के व्यापक दर्शकवर्ग तक पहुँचता है और फ्रांस के सामाजिक एवं सांस्कृतिक जीवन में योगदान देता है। इसकी टीमें संपादकीय गुणवत्ता, सार्वजनिक-सेवा संबंधी जिम्मेदारियों और दर्शकों की बदलती आवश्यकताओं पर निरंतर ध्यान केंद्रित करते हुए सामग्री विकसित और प्रस्तुत करती हैं।
CRM Data Analyst – France Télévisions, Paris (On-site)
Analyze CRM campaigns, user behavior, and customer journeys for France Télévisions in Paris. Use data to improve segmentation, personalization, engagement, and retention strategies.
विवरण
- Support CRM teams in evaluating outbound communications across email, newsletters, push notifications, and in-app messaging
- Prepare performance reviews and analyses of CRM campaigns, editorial newsletters, and customer journeys
- Monitor key performance indicators and uncover opportunities for improvement
- Examine user behavior, usage patterns, journeys, and engagement drivers
- Recommend actions to increase performance, engagement, and retention
- Evaluate experiments such as A/B tests, new journeys, and revised segmentations
- Create campaign segments in partnership with CRM and Data teams
- Source additional data to strengthen personalization and targeting
- Convert business requirements into Data Engineering specifications, oversee delivery, and document data assets
- Help define the business indicators and data needed for effective performance management
- Maintain data quality, reliability, and clarity
- Build and improve CRM dashboards
- Find ways to refine targeting, customer journeys, contact frequency, and messaging pressure
- Advance CRM strategies and audience understanding through data-led analysis
- Present insights and encourage data-driven decision-making across business teams
- Perform exploratory analyses of customer segments and behaviors
- Review ongoing survey programs and carry out marketing research
आवश्यकताएँ
- Proficiency in CRM and marketing data analysis, including performance measurement
- Advanced Excel skills
- Experience using data visualization tools, ideally Power BI
- Experience with web analytics platforms, ideally Piano Analytics
- Solid understanding of segmentation, targeting, personalization, and performance evaluation
- Familiarity with Adobe Campaign, Airship, Piano Analytics, Mediarithmics, or a Customer Data Platform is advantageous
- Strong analytical and synthesis capabilities
- Ability to turn complex data into clear, practical recommendations
- Curiosity, sound critical judgment, and enthusiasm for experimentation
- Results-focused approach with a commitment to ongoing improvement
- High level of accuracy and rigor
- Ability to collaborate effectively with CRM and Data teams
- Confidence communicating with technical and business stakeholders
- Collaborative team spirit and strong communication skills
- Master’s degree or equivalent higher education qualification
- At least two years of CRM or marketing data analysis experience, preferably in a high-traffic digital environment
लाभ
- Employee Social and Economic Committee (CSE) benefits
- Remote work
- Stimulating professional environment
- Opportunity to support France Télévisions’ digital transformation
- Exposure to CRM, editorial newsletters, personalization, and audience engagement initiatives
- Opportunity to contribute to customer engagement strategies across the Group’s offerings
- Specialist CRM team focused on test-and-learn practices and continuous improvement