CAI Software, LLC
CAI Software, LLC
CAI Software, LLC develops production-focused business management software for manufacturers, processors, distributors, and graphic communications companies. Its portfolio brings together enterprise resource planning (ERP), manufacturing execution (MES), warehouse management (WMS), electronic data interchange (EDI), inventory control, process automation, digital work instructions, and management information systems (MIS). The company’s software supports operational visibility and connected workflows across sectors including seafood, food and beverage, aerospace, automotive, electronics, printing, and broader manufacturing and logistics. CAI Software also provides implementation, deployment, and ongoing customer support for integrated software suites and applications serving midmarket and enterprise organizations.

Business Development Representative, Manufacturing Software

Build and qualify pipeline for CAI Software’s process manufacturing software, working inbound leads and targeted outbound prospects. Support sales teams in the U.S. and internationally through prospect research, personalized outreach, and opportunity qualification.

Description

  • Manage early-stage pipeline for CAI’s process manufacturing software portfolio
  • Respond to inbound inquiries and assess their potential
  • Research contacts, companies, account histories, business challenges, processes, systems, and stakeholders
  • Assess whether opportunities fit and screen out unsuitable prospects
  • Book qualified opportunities with the right salesperson and provide useful handoff notes
  • Nurture promising leads that are not ready to proceed
  • Develop and prioritize target account and contact lists
  • Reach prospects with tailored emails, LinkedIn messages, and phone calls
  • Adapt messaging to each contact’s role, company context, and operational priorities
  • Find additional stakeholders and seek internal referrals
  • Reconnect with inactive leads, past opportunities, former customers, and accounts with cross-sell potential
  • Work with Account Executives to identify expansion opportunities in existing accounts
  • Ask initial questions about business challenges, current processes, timing, and project scope
  • Keep CRM records accurate across leads, contacts, accounts, activities, lifecycle stages, dispositions, and sources
  • Monitor inbound and outbound conversion, lead quality, response rates, and account coverage
  • Give Sales and Marketing feedback on lead quality, messaging, objections, and emerging trends
  • Draft and test email and LinkedIn messages tailored to different personas
  • Coordinate with U.S. and international sales teams across time zones
  • Conduct Spanish-language outreach to prospects in Latin America and multinational organizations

Requirements

  • Communicate clearly in writing and conversation
  • Research prospects and map accounts effectively
  • Use sound judgment to qualify opportunities
  • Show curiosity and learn unfamiliar business and technical concepts
  • Stay organized and follow through reliably
  • Maintain accurate CRM records with close attention to detail
  • Personalize outreach efficiently, without spending too long on each contact
  • Engage comfortably with people from managers to executives
  • Take coaching well and adjust methods based on results
  • Preferably bring at least two years of B2B or SaaS business development or sales development experience
  • Have experience with both inbound qualification and outbound prospecting
  • Manufacturing or industrial sales experience is strongly preferred
  • Have experience using Salesforce
  • Have experience with ZoomInfo, LinkedIn Sales Navigator, or similar prospecting tools
  • Experience supporting enterprise or multi-site accounts is an advantage
  • Spanish fluency or professional proficiency is highly valued
  • Be authorized to work in the United States

Benefits

  • Eligible for bonus compensation
  • Equal employment opportunity and an inclusive workplace

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